“Do I Need an Emergency Vet?” Why More Aussie Pet Owners Are Turning to Telehealth First
Pet Insurance Australia (PIA) is reporting a major surge in policyholders accessing free, registered veterinary advice via phone and video consultations, as owners look for ways to navigate rising costs and an industry-wide vet shortage.
The trend highlights a shifting landscape for Australian pet care. Over the past year alone, PIA recorded a 50% increase in policyholders using their tele-vet services. In the month of May alone, over 600 new and returning customers accessed the platform's Live Vet 24/7 support.
Navigating Cost-of-Living and Vet Shortages
The rise in telehealth comes as Australian pet owners face a dual challenge: intense household financial pressure and a critical national shortage of veterinary staff.
Recent data underscores the strain on families, with Animal Medicines Australia reporting in its latest national pet survey that 12% of pet owners required financial assistance to afford veterinary care. Concurrently, ongoing veterinary shortages continue to place heavy pressure on traditional clinics across both regional and metropolitan areas.
“The cost-of-living crisis is changing the way pet owners approach veterinary care,” says Nadia Crighton, spokesperson for Pet Insurance Australia. “We are seeing more people wanting trusted advice before they make a decision, especially after hours or when they are unsure if something is an emergency.”
The Power of After-Hours Triage
For many families, the value of veterinary telehealth lies in professional triage—helping to determine whether a symptom requires an expensive midnight dash to a hospital or if it can safely wait for a regular booking.
“This is not about replacing your local vet,” Crighton explains. “It is about giving pet owners access to qualified veterinary guidance when they need it most, particularly when they are worried, unsure, or facing the possibility of an emergency vet visit.”
“As many pet owners understand, emergency care does not come cheaply; having a qualified vet on call can be the difference between a dash to the emergency room or making an educated choice to book an appointment.”
This approach aligns with findings reported by the ABC, noting that pet owners are increasingly leaning on veterinary telemedicine for non-emergency support, while providers emphasise it should complement, not replace, hands-on clinical intervention.
“One of the most valuable parts of tele-vet support is triage,” says Crighton. “A registered vet can help determine whether a pet needs immediate emergency care, whether an appointment can wait until the next day, or whether simple monitoring and practical steps at home may be appropriate.”
Ensuring Qualified Advice
With the proliferation of online animal health tips, PIA is also urging owners to be mindful of exactly who is dispensing advice on the other end of the line.
“There are many wonderful animal health professionals, including highly skilled vet nurses, who play an essential role in pet care,” Crighton notes. “However, there are times when pet owners really do need to speak with a registered veterinarian, particularly when symptoms are complex, worsening, or potentially urgent.”
Common Reasons Owners Call
When symptoms strike, common catalysts for seeking digital care include digestive issues, limping, skin flare-ups, behavioural changes, post-surgery questions, coughing, or eye issues.
According to PIA's Live Vet support data, the top ten consultation conditions for pet owners are:
- Vomiting
- Diarrhoea
- Skin Issues
- Medication Queries
- Mobility
- Hazard or Toxin Exposure
- Itchy Skin
- Lumps and Bumps
- Paw Issues
- Ear Issues
“Sometimes a tele-vet call confirms that a pet needs to be seen immediately, and that can be lifesaving,” Crighton says. “Other times, it may help a pet owner avoid unnecessary panic, reduce stress, and make a calmer, more informed decision.”
Ultimately, as clinics face capacity limits and families watch their budgets, digital triage is proving to be a vital buffer.
“For many families, pets are family,” says Crighton. “When something goes wrong, owners want fast, reliable advice. Tele-vet services can offer reassurance, education, and direction, and that can make a huge difference during a stressful moment.”
Sources:
• ABC News: Veterinary telemedicine easing stress on pet owners and vets
• Animal Medicines Australia: National Pet Survey Insights
10 Live Vet Support is a service provided by PetSure that gives you 24/7 access to general veterinary telehealth advice for your insured pet(s) via online video or chat, via the Customer Portals owned and operated by PetSure. Access to Live Vet Support consultations subject to the Customer Portal terms of use.
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