A Living Tribute for National Pet Memorial Day: World-First Mushroom-Grown 'FurEver' Pet Urns Launch in Australia
Grown from mycelium and upcycled hemp fibres, these 100% biodegradable urns offer dog lovers a natural way to honour a beloved pet's legacy—either kept safely at home or returned to the earth as part of a garden memorial.
Fresh off the news of Australia's very first human mushroom coffin burial in the Blue Mountains, Dutch green innovation company Loop Biotech has officially expanded Down Under—bringing its world-first, dedicated FurEver™ pet urn range to Australian and New Zealand dog lovers.
Timed meaningfully alongside National Pet Memorial Day on Sunday, September 13, this new option gives grieving pet parents a sustainable, deeply personal way to honour their dog's memory.
Already trusted by more than 10,000 families across 12 countries and recognised as one of TIME's Best Inventions, Loop Biotech is transforming the future of memorialisation by turning the end of life into a force for nature.
Distributed locally through memorial specialists Arrow Bronze, the FurEver™ line is grown rather than manufactured in the traditional sense. Each vessel is created using mycelium—the underground root network of mushrooms—combined with upcycled plant fibres like hemp. The result is a lightweight, completely natural memorial urn that enriches the soil rather than leaving a long-term environmental footprint.
"The Beginning of New Life"
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| Loop Biotech founder Bob Hendrikx pictured in Sydney with the human Loop Living Cocoon™. The company has officially launched its dedicated FurEver™ pet urn range across Australia. |
"For many people, losing a pet means losing a member of the family," explains Loop Biotech inventor and founder Bob Hendrikx. "We wanted to create a memorial that reflects that bond while also giving something back to nature. FurEver turns the end of one life into the beginning of new life."
Designed specifically for companion animals, the natural, velvety texture of the mycelium vessel gives pet parents complete freedom in how they choose to remember their dog:
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| Families can paint or decorate the soft natural surface of the FurEver™ urn as a therapeutic, personalised tribute to their dog. |
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Personalised Tributes: Families can paint, draw, or write personal messages directly onto the exterior of the urn as a therapeutic, creative part of the grieving process.
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Kept Close at Home: Because the mycelium remains completely stable while kept dry indoors, families can keep their dog’s ashes safely on a display shelf or mantel for as long as they wish.
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Backyard or Tree Planting Memorial: When the time feels right, burying the urn in a garden bed or planting it beneath a new memorial tree allows the mycelium to naturally decompose in surrounding soil, returning vital nutrients back to nature.
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| Because the mycelium remains completely stable indoors, families can keep their pet's ashes safely displayed at home for as long as they wish before planting. |
The Science: Fast Decomposition & Soil Restoration
Supported by a scientific summary from Delft University of Technology (TU Delft), the technology behind these urns offers remarkable environmental benefits:
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Decomposes in 45 Days: Under optimal soil conditions, the mycelium composite material biodegrades completely in just 45 days—a fraction of the time traditional wooden or synthetic vessels take to decompose.
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100% Safe & Non-Invasive: The specific fungal species used is non-invasive, globally occurring, and feeds exclusively on dead plant fibres, posing zero ecological risk.
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Enriches Soil Quality: Rather than sitting as waste, the breaking down of mycelium adds a rich source of carbon and energy into the soil, boosting soil biodiversity and actively helping to neutralise organic toxins and heavy metals.
Sized for Every Dog Breed
Unlike human burial products in the Loop range, the FurEver™ pet urn features a distinct, rounded design crafted specifically for pet ashes and is available in three sizes:
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4.0 Litre (Ideal for large & giant dog breeds)
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1.5 Litre (Perfect for medium dog breeds)
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0.5 Litre (Suited for small breeds or keeping token keepsake ashes)
Availability in Australia
The FurEver™ pet urn range is now actively rolling out across Australia through Arrow Bronze and its national network of pet memorialisation providers, local funeral partners, and pet cremation services.
*Research source: Scientific summary on mycelium composite performance and biodegradation by Delft University of Technology (TU Delft). For product specs and research details, visit Loop Biotech.













