Why quality cover matters more than ever in Australia’s crowded insurance market
As veterinary costs continue to rise across Australia, a wave of new insurance providers is entering the market. Many promote low-cost “budget” policies aimed at affordability—but while more choice sounds good, it can leave pet owners with inappropriate cover if decisions are based on price alone.
Nadia Crighton, spokesperson for Pet Insurance Australia, says the surge of providers has made it harder to understand true value.
“We’re seeing more insurers launch with attractive premiums, which is understandable given current cost-of-living pressures,” says Crighton.
Peace of Mind, Not Surprises
Ultimately, insurance is about certainty. As Crighton puts it:
Mandatory Legal Information
The Reality of Australia’s Vet Crisis
New 2026 data reveals that 41% of Aussie pet owners are overwhelmed by rising vet bills. Read how the 'preparedness gap' is changing how we care for our dogs.
As veterinary costs continue to rise across Australia, a wave of new insurance providers is entering the market. Many promote low-cost “budget” policies aimed at affordability—but while more choice sounds good, it can leave pet owners with inappropriate cover if decisions are based on price alone.
Nadia Crighton, spokesperson for Pet Insurance Australia, says the surge of providers has made it harder to understand true value.
“We’re seeing more insurers launch with attractive premiums, which is understandable given current cost-of-living pressures,” says Crighton.
“But when a pet needs urgent surgery, advanced diagnostics or long-term treatment, the real test of a policy is what it pays out, how quickly it pays, and whether there are any exclusions or sub-limits.”
The Quality Checklist: Looking Beyond the Premium
To help owners navigate the confusion, Pet Insurance Australia recommends looking for these five pillars of quality:
✔️ Appropriate Cover (Not Just a Low Price): A cheaper policy may have hidden sub-limits or high out-of-pocket costs. Ensure the policy clearly outlines waiting periods and exclusions.
✔️ Strong Limits & Flexible Benefits: High annual limits are your best defence against major emergencies. While higher limits can increase the premium, they provide the protection needed for surgery and ongoing conditions.
✔️ Proven Claims Experience: Look for a track record. Insurers that share real-life customer stories provide insight into how they perform when it matters most.
✔️ Australian-Owned & Locally Experienced: Local experts understand the real-world treatment pathways and costs specific to the Australian veterinary landscape.
✔️ Ease of Claiming: In an emotional crisis, you need simplicity. Look for providers offering on-the-spot claiming at participating clinics to reduce financial stress.
To help owners navigate the confusion, Pet Insurance Australia recommends looking for these five pillars of quality:
✔️ Appropriate Cover (Not Just a Low Price): A cheaper policy may have hidden sub-limits or high out-of-pocket costs. Ensure the policy clearly outlines waiting periods and exclusions.
✔️ Strong Limits & Flexible Benefits: High annual limits are your best defence against major emergencies. While higher limits can increase the premium, they provide the protection needed for surgery and ongoing conditions.
✔️ Proven Claims Experience: Look for a track record. Insurers that share real-life customer stories provide insight into how they perform when it matters most.
✔️ Australian-Owned & Locally Experienced: Local experts understand the real-world treatment pathways and costs specific to the Australian veterinary landscape.
✔️ Ease of Claiming: In an emotional crisis, you need simplicity. Look for providers offering on-the-spot claiming at participating clinics to reduce financial stress.
Peace of Mind, Not Surprises
Ultimately, insurance is about certainty. As Crighton puts it:
“Pet insurance isn’t something you want to question when you’re sitting in a vet clinic facing a tough decision.”
“Quality cover means knowing your policy will support you for those unexpected bills.”
Mandatory Legal Information
Note: Policy T&Cs, limits, exclusions, waiting periods and excess may apply.
Disclaimer: Pet Insurance Australia policies entered into for the first time prior to 8 May 2023 and subsequent renewals are issued by The Hollard Insurance Company Pty Ltd (ABN 78 090 584 473, AFSL 241436), arranged and administered by PetSure (Australia) Pty Ltd (ABN 95 075 949 923, AFSL 420183) and promoted by Pet Insurance Australia Pty Ltd (ABN 85 113 507 850, AR 326233). Policies entered into on or after 8 May 2023 are issued by PetSure and promoted by PIA. Any advice is general only and does not take into account your individual objectives or needs. Please consider the PDS and Target Market Determination (TMD) at petinsuranceaustralia.com.au before making a decision.
Disclaimer: Pet Insurance Australia policies entered into for the first time prior to 8 May 2023 and subsequent renewals are issued by The Hollard Insurance Company Pty Ltd (ABN 78 090 584 473, AFSL 241436), arranged and administered by PetSure (Australia) Pty Ltd (ABN 95 075 949 923, AFSL 420183) and promoted by Pet Insurance Australia Pty Ltd (ABN 85 113 507 850, AR 326233). Policies entered into on or after 8 May 2023 are issued by PetSure and promoted by PIA. Any advice is general only and does not take into account your individual objectives or needs. Please consider the PDS and Target Market Determination (TMD) at petinsuranceaustralia.com.au before making a decision.
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