Pet Circle and animal welfare charity PetRescue have launched a new national campaign aimed at rehoming large dogs across Australia.
The “Looking for Love” campaign hopes to find families for more than 100 big dogs by the end of June.
PetRescue’s data shows that big dogs can take twice as long to find a home when compared to small dogs, with large dogs receiving, on average, 78% fewer adoption enquiries than small dogs, with over 1,000 large dogs, primarily adults, currently available for adoption through the animal welfare charity.
Patima Tantiprasut, Managing Director and CEO at PetRescue, said it’s heart-breaking to see that big dogs can be waiting almost twice as long to find a home when compared to the average time it takes the smaller ones.
“This campaign encourages people to look beyond appearance alone when considering a pet, and instead, focusing on their individual personality.
“With the help of amazing partners like Pet Circle, we can give them the chance to be seen and adopted,” Tantiprasut said.
The data tells us that big dogs need an even bigger boost to generate more interest. We want to share far and wide that these special ones are looking for love too, and that they have big love to give in return,” she concluded.
The “Looking for Love” campaign hopes to find families for more than 100 big dogs by the end of June.
PetRescue’s data shows that big dogs can take twice as long to find a home when compared to small dogs, with large dogs receiving, on average, 78% fewer adoption enquiries than small dogs, with over 1,000 large dogs, primarily adults, currently available for adoption through the animal welfare charity.
Patima Tantiprasut, Managing Director and CEO at PetRescue, said it’s heart-breaking to see that big dogs can be waiting almost twice as long to find a home when compared to the average time it takes the smaller ones.
“This campaign encourages people to look beyond appearance alone when considering a pet, and instead, focusing on their individual personality.
It might surprise many that a big friendly giant might actually be the most suitable and compatible companion for their lifestyle and household.”
The initiative will focus on promoting the adoption of large-sized dogs of all ages currently listed on PetRescue, with over 1,000 big dogs still waiting for homes.
The initiative will focus on promoting the adoption of large-sized dogs of all ages currently listed on PetRescue, with over 1,000 big dogs still waiting for homes.
Teagan Lever, Head Vet at Pet Circle, said there is a misconception that large dogs are more challenging to care for but that’s really not the case.
“They can be the most loving companions and it’s just a matter of finding a dog whose personality and needs fit your lifestyle and family.”To lend a paw to adopters, Pet Circle is offering $100 Pet Circle vouchers* to the first 200 people who adopt a large dog through PetRescue between May 13 and June 13, 2025.
Among the dogs awaiting adoption is Chloe (a large Neapolitan Mastiff cross), who has been at the Shoalhaven Animal Shelter for over 650 days waiting to be adopted.
Described as a playful and affectionate companion, she is one of many dogs featured in the campaign.
Chloe is a gentle giant, and she has a bit of a “wiggle butt” when happy!
Learn more about her in her profile:
“With the help of amazing partners like Pet Circle, we can give them the chance to be seen and adopted,” Tantiprasut said.
Even if you’re not looking to welcome a new furry family member, you can help by sharing their profiles - their lucky new family is out there, they just need your help to find them.
Find out more at www.petrescue.com.au/helping-big-dogs-find-homes