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Sit Stay Society new Big Dog range of wines to help rescue

Sit Stay Society brings out the 'Big Dogs' with new full-size releases

Sit Stay Society Wines is graduating from little pups with the release of its new Big Dog range of wines. 

Celebrating man’s best friend, the new range of Sit Stay Society Wines features a selection of larger than life pooches on the label and full-flavoured wine varieties while continuing its support of animal welfare organisation, PetRescue.

Following the initial launch of Sit Stay Society's half bottle wine range in 2020, the new 750ml formats are ideal for a night in with friends or over a meal. 

Aside from featuring a selection of adorable furry-faced friends on the label, Sit Stay Society donates 50c from every bottle purchased to PetRescue to work towards a future where every pet is safe, respected and loved. To date, Sit Stay Society has raised more than $200,000 for Pet Rescue.

PetRescue’s data over the last 2 years highlights that dogs of bigger breeds take 58% longer than small dogs to find a new home once they arrive in shelters or foster care. 

The new Big Dog range from Sit Stay Society emphasises the importance of supporting organisations like PetRescue to educate and engage pet seekers about the joys of bringing a big dog home as a family pet.

PetRescue has grown to be an immensely helpful tool for connecting shelters and rescue organisations with people looking to adopt a pet.

The support of Sit Stay Society Wines ensures we can continue to invest in technology that gets pets into homes faster, and reduces the stress on rescue organisations while disrupting and innovating the system through initiatives like our Home2Home program,” Vickie Davy, PetRescue Founder and Director, said.
“Big dogs currently spend longer in shelters than smaller dogs, which is a difficult environment for a pet to be in.
We are excited to extend our partnership with Sit Stay Society Wines and to encourage people to consider adopting big dogs!”

The new range includes two reds from the Langhorne Creek: Sigurd’s Shiraz 2021 and Teddy’s Tempranillo 2021 and Chester’s Cabernet Sauvignon 2021 from the Adelaide Hills. The wines are crafted to be big, bold and loveable in flavour, much like the cuddly canines featured on each label.

“We are excited to grow the Sit Stay Society range with these new Big Dog releases. The wines have as much charm as the adorable dogs on the label and showcase a wide array of full-bodied flavours and varieties that wine and dog lovers will both enjoy,” Ben Lafford, Category Manager - Red Wine, Fortified & Cellar.

“It’s wonderful to see the impact the funds from Sit Stay Society Wines have had at PetRescue. We are thrilled to continue this incredible partnership and hope to see more and more big furry friends find their forever home through PetRescue.”

Price & Where to Buy:

RRP: $15.99. The Sit Stay Society Big Dog range will be available in store and online at Dan Murphy’s.

For more information, please visit

@sitstaysocietywine #sitstaysocietywine

MEDIA RELEASE, 9th June 2022

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