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Wine Helps Rescue Pets in Need: Fur Real!

Pawsitively good news for animal lovers: a new wine range that helps pets in need has been unleashed on the market! 

The Sit Stay Society range consists of half bottle wines, with 50 cents of every bottle sold donated to PetRescue’s free adoption programs and services – working towards a future where every pet is safe, respected and loved.

“We are thrilled to have Sit Stay Society wines come onboard to raise funds for PetRescue,” said Vickie Davy, PetRescue co-founder and joint CEO.

“With 100,000 pets still killed in pounds and shelters in Australia every year, there’s so much work to be done in this space, and funding is crucial to impact. We are incredibly grateful for the support of Sit Stay Society wines to help us realise our vision of an Australia where every pet is safe, respected and loved. And if you can enjoy a wine and help pets at the same time, we say cheers to that!”

The wines are a joint initiative by BWS and Dan Murphy’s, who will be retailing the wines exclusively.

“Our customers love wine and many of them are passionate about animals as well. It’s nice to be able to give them the chance to support a great cause while enjoying delicious wines at the same time,” said Chris Mattes, Head of Wine at BWS.

The Sit Stay Society labels are homages to popular dog breeds; Toby’s Shiraz Tempranillo Clare Valley 2017 is adorned by an illustration of a French Bulldog, while Max’s Cabernet Malbec Clare Valley 2018 has a King Charles Cavalier sketch.

“We are planning on expanding the range with further breeds and wine varieties this year, including white wine and rosé options,” Chris added.

The wines come in 375ml bottle sizes (half size bottles), a wine trend that’s gathering pace in Australia.

“If you open a full bottle of wine you should ideally drink it within a few days to avoid the worst effects of oxidation, so a half bottle is the perfect solution for those wanting to avoid
unnecessary waste,” he added.

Sit Stay Society Toby’s Shiraz Tempranillo Clare Valley 2017 and Sit Stay Society Max’s Cabernet Malbec Clare Valley 2018 are available now and retail for $10 per bottle at BWS, and are also available at Dan Murphy’s.

About PetRescue

PetRescue is a national animal welfare charity with a vision of a future where every pet is safe, respected and loved. PetRescue helps save thousands of lives every month by looking at the big picture, disrupting the status quo and finding innovative tech solutions to the biggest challenges facing rescue pets in Australia.

In 2004, PetRescue launched the first national pet adoption website to help rescue pets, who may otherwise go unnoticed, find a new family to love for life. Today, PetRescue’s free programs and services help millions of Australians discover the joy of adopting a new family member and help more than 1,000 rescue organisations, shelters and pounds save the lives of thousands of rescue pets.

For more information, please visit

Photo Credit (all): Wendy Chung Photographer

MEDIA RELEASE, 21st August 2019

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