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DOGTV launches in Australia exclusive to PETstock

Lights, camera, DOGTV! PETstock’s latest partnership set to enrich the lives of Aussie four-legged friends

To help bring comfort and entertainment to canines across the nation, PETstock has launched an exclusive retail partnership with US sensation, DOGTV.

In an Australian-first, PETstock is hosting an online casting call, giving pet owners the chance for their dog to become a ‘DOGTV star’, appearing on the streaming platform that is scientifically designed to enrich the lives of dogs through exciting sights and sounds.

According to the most recent report from Animal Medicines Australia, 35 per cent of pet owners leave the television or radio on for their furry family members in their absence to help reduce feelings of anxiety and loneliness [1].

Research also shows that about 40 per cent of dogs may suffer from anxiety at any one time [2], and with Aussie pet parents transitioning to a COVID normal, thousands of dogs are being left to their own devices every day.

DOGTV General Manager, Beke Lubeach, says she has seen first hand how the platform can give four-legged friends the best day, every day.

“We’re so excited to partner with PETstock to launch the platform in Australia, to give pets the support and comfort they need at home as their owners return to the workplace and social events,” says Beke.
Photo (supplied): @loveischerry

Scientifically designed off the assessment of a dog’s daily cycle, including how and when they’re most active, DOGTV is programmed to meet the needs of every dog.

“Three programs, including stimulation, relaxation, and exposure, have been scientifically created to keep your dog feeling happy and confident,” says Beke.

“Each program is scheduled throughout the day, exposing dogs to visual stimuli and sounds that positively impact their behaviour and reduce feelings of anxiety.”

PETstock Dog Trainer, Tina Button, says technology such as DOGTV is revolutionising the way that we care for our pets, all for the better.

“Not only does DOGTV provide pets with an enriching environment that helps their emotional and behavioural development, but also gives pet owners peace of mind that their dog is comforted and staying active while they’re out,” says Tina.

“When integrating technology into your pet’s daily regime, it’s important that they feel comfortable. Having their favourite bed, blanket and access to water nearby is essential to ensuring a smooth transition.”

“The first time your dog experiences the platform, it’s perfectly normal for them to be extra excited! Be present for your pet’s introduction to DOGTV and set the volume to a comfortable level.”

Just like humans, anxiety and stress experienced by dogs can have a severe impact on their mental and physical wellbeing, says PETstock VET Dr Natalie Li.

Symptoms of anxiety in pets include yawning, panting and whining, licking of the lips or destruction and digging,” says Dr Natalie.

“When dogs experience stress or fear, their emotional centre called the limbic system is highly aroused, impacting their ability to think and act clearly.

Creating an enriching space for pets where they are exposed to comforting sounds and visual aids is a great way for pet parents to help combat their pet’s anxiety.”

Pet owners can enter their dog’s photo or video via PETstock’s Instagram Page @petstock_australia or Facebook Page @PETstock by Thursday 3 June for their chance to become a DOGTV star.

Monthly and annual subscriptions to DOGTV are available exclusively at PETstock stores or online via

PETstock Rewards members can receive one month of DOGTV for free via the PETstock website.

MEDIA RELEASE, 13th May 2021

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