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Doggylicious: a dog treat business run by dogs

Introducing Doggylicious,  the first Australian dog treat business, owned and operated by dogs

The brand started as a side hustle four years ago and has just recently hit the market with a direct-to-consumer offer on their website and also retailing on Amazon.

"2020 is a year we will never forget" says Founder Ben Whyatt, adding "there has not been many winners during the last few months except for our four-legged friends. Never have they had so much attention and cuddles with the nation working from home. With so much free time, it was only a matter a time before these dogs got creative and created something that they could call their own."

The (Dog) Founders mission is simple: "to provide moments of happiness every day between us doggies and you humans."

Their first product launch is a range of human-grade Australian dog cookies, which are grain and gluten free
The range comes in five varieties, each with a different health claim from calming cookies to cookies infused with collagen to help support dogs' hips, joints and coat.

  • Calming Cookies (which contains L-Theanine)
  • Probiotic Cookie (which contains 7 gut-friendly probiotic strains)
  • Hip, Joint & Coat Cookies (which contains type 2 collagen, egg shell powder and hemp)
  • Protein Cookies (which contains sustainable insect protein)
  • Rainbow Cookies (with 5% of profits going to support the LGBT community)

"Doggylicious is a brand that from the start wants to do some good in this world." explains Whyatt."Our packaging is 100% recyclable and they have used a range of sustainable ingredients such as egg shell powder, which is a natural source of calcium. 

The range has and will always be made in Australia."

The company is now in the process of looking for a distributor and has set its sights set on introducing doggy baking mixes, doggy advent calendars and adding a Dog Birthday Box to the portfolio in the near future.

Doggylicious is also a brand that wants to give back and #SupportTheUnderdog where it can. 

Learn more about the brand and meet the full team at - they can't wait for you to be a part of their journey.

You can follow them on Instagram @DoggyliciousAU and 

on Facebook at

Price & Where to Buy

RRP: $14.95 (160g pack - all varieties) from

MEDIA RELEASE, 10th June 2020

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