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On Wednesday 10th April, Black Hawk, the pioneers of the Real Food Movement® for pets, announced their new brand ambassador, TV presenter and celebrity health and fitness expert, Luke Hines.
Enlisted to help tackle Australia’s dog obesity issue, Luke was joined by Black Hawk Veterinarian, Dr Sue Kelly and dog loving enthusiasts, influencers and media at The Grounds of Alexandria, Sydney. Guests enjoyed a nutritious breakfast, while discussing ways to best combat dog obesity and help keep pets happy and healthy.
Luke shared his knowledge on the importance of natural ingredients in every pet’s diet and the functional benefits of ingredients in the food provided to four-legged family members.
“I feel incredibly passionate about sharing the real food movement for pets and joining an Australian brand who are wholly focused on quality ingredients to make pets happy and healthy.” says Luke Hines. “When the loved animals in our life are looked after with optimal nutrition, they can live to their full potential, providing us more years of unconditional love, daily movement, and the emotional support they provide so effortlessly.”
Luke has spent his entire career in the health and fitness industry, after resolving to eat well and move more to lose weight in his teens. Following his appearance in Australia’s most famous kitchen, he went on to write nine bestselling cookbooks and worked alongside film star Angelina Jolie managing nutrition and training on set. He is a presenter on Channel 7’s The House of Wellness and his down to earth persona, coupled with his nutritional qualifications, have established him as one of the most popular health and fitness personalities in Australia.
“Excess weight in dogs is known to be a global epidemic with far reaching health consequences.” Explains Dr Sue Kelly. “I’m excited to help educate Australians on the obesity issue in pets and offer tips on how to combat this issue”.
Guests received a custom-made Black Hawk Box containing a hand-made leather dog collar, dog bowl and pet food. Guests included: Luke Hines (Black Hawk Health and Fitness Ambassador), Daniel Conn (Celebrity Health and Fitness Expert), Canna Campbell (SugarMumma TV), Tess Schlink (Beauticate), Elly Glendenning (Prevention Magazine), Shonagh Walker (Newscorp), Angira Bharadwaj (Daily Telegraph), Kirsty Nikolovski and other pet, health and wellness influencers.
What: Black Hawk Health Education Breakfast
Date: Wednesday 10th April 2019, at 8:30am
Where: The Grounds of Alexandria, Sydney
About The Black Hawk DogCheck™ Caravan Tour
It was reported in 2013 that over two million Aussie dogs were overweight or obese - that’s more than 40% of the nation’s dog population. 1
In response to this growing epidemic, Black Hawk launched DogCheck™ in 2018, an online tool to help pet parents identify if their dog’s health is at risk due to obesity and providing useful tips to get pets back into shape through good nutrition, portion control and exercise. Current DogCheck™ data shows that over 51% of dogs are overweight or obese 2 , demonstrating that the problem is worse than previously thought.
The Black Hawk DogCheck™ Caravan has been touring Victoria, Queensland and New South Wales to educate pet parents on how to keep their pets happy and healthy. The NSW tour will run until 14th April.
Visit the Facebook page for more information at http://bit.ly/BlackHawkTour
About Black Hawk DogCheck™
The Black Hawk DogCheck™ tool is designed to help pet parents identify if their dogs’ health is at risk due to obesity and allows them to take the steps needed to improve their pets’ well-being.
The tool requires owners to submit their dog’s current weight, gender, age and breed to the DogCheck™ website via smartphone or desktop. This data then transforms their dog into human form — enabling owners to visualise their dogs as they would see themselves.
For information on Black Hawk DogCheck™, visit: www.dogcheck.com.au
About Black Hawk
Black Hawk is a pioneer of the real food movement for pets, with a focus on improving health, happiness and longevity through holistic nutrition.
100% Australian made, Black Hawk are proud to source the very best ingredients Australia has to offer, with their unique recipes delivering a diet rich in nutritional and functional benefits. Real meat, real veggies. No fillers, no nasties. Nothing but the best for our besties, because when it comes to healthy, happy pets – and even happier owners - every ingredient matters.
For information on Black Hawk® Pet Care, visit: www.blackhawkpetcare.com
1 2013 Animal Health Alliance Report
2 DogCheck Data September 2018
About Black Hawk DogCheck™
The Black Hawk DogCheck™ tool is designed to help pet parents identify if their dogs’ health is at risk due to obesity and allows them to take the steps needed to improve their pets’ well-being.
The tool requires owners to submit their dog’s current weight, gender, age and breed to the DogCheck™ website via smartphone or desktop. This data then transforms their dog into human form — enabling owners to visualise their dogs as they would see themselves.
For information on Black Hawk DogCheck™, visit: www.dogcheck.com.au
About Black Hawk
Black Hawk is a pioneer of the real food movement for pets, with a focus on improving health, happiness and longevity through holistic nutrition.
100% Australian made, Black Hawk are proud to source the very best ingredients Australia has to offer, with their unique recipes delivering a diet rich in nutritional and functional benefits. Real meat, real veggies. No fillers, no nasties. Nothing but the best for our besties, because when it comes to healthy, happy pets – and even happier owners - every ingredient matters.
For information on Black Hawk® Pet Care, visit: www.blackhawkpetcare.com
1 2013 Animal Health Alliance Report
2 DogCheck Data September 2018
MEDIA RELEASE, 11th April 2019
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