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Sure Petcare Animo Dog Behaviour & Activity Monitor

Oodle wears Sure Petcare's Animo dog behaviour and activity monitor during walk
Sure Petcare to preview new dog behaviour and activity monitor at Brisbane Dog Lovers Show ...

Sure Petcare, the pet technology specialist, will be previewing the latest offering in pet tech, Animo - a dog behaviour and activity monitor - to visitors of the Brisbane Dog Lovers Show, held at the Royal International Convention Centre on Saturday 3 and Sunday 4 November 2018.

Animo allows owners to track their dog’s activity and behaviour, building a comprehensive picture of their health and wellbeing. Planned for launch late 2018, Animo is more than the standard ‘Activity Monitor’: it provides owners with a window into their pet’s day, his activity, behaviour and wellbeing. 
Sure Petcare new Animo dog activity and behaviour monitor views from front, back and side
By learning a pet’s daily behaviour traits, Animo alerts owners to possible changes outside normal parameters, including barking, scratching and shaking and also includes:

  • Activity and Behaviour Monitor
  • Records sleep quality during the night
  • Monitors activity and play
  • Set goals and check these against recommendations
  • Reports behaviour-based insights to help indicate changes in health or wellbeing
  • Durable, lightweight, compact and waterproof – designed to cope for the day to day activity demands
  • Six-month battery life which is easy to replace with a coin cell which does not need repeated recharge
Graham Taylor, National Business Manager, Sure Petcare Australia said: “The launch of Animo will be a game changer, offering a unique window into the behaviour and activity tailored to an individual dog. Changes in sleep quality, or in general wellbeing of your dog, such as increased scratching, shaking or barking, can be an indication of an underlying,deeper issue. 

Sure Petcare app for Animo showing dog's calories burnt, hours of activity and sleep quality
Animo has been designed for owners to identify changes in what is normal for their dog, helping owners to make proactive action when needed. We are delighted to be showing this to the Australian market ahead of our launch later this year.”

Animo has a suite of algorithms that interpret activity data into accurate and intelligent insights and is the culmination of extensive research and collaboration between Antelliq group companies to apply this world-class animal monitoring system to canine activity and behaviour. 

The breadth of activity and behaviour monitoring delivered, as well as the accuracy of its algorithms will make it a game-changing product.

Visitors to the Sure Petcare stand (728) will be offered the opportunity to win one of two Animo products.

Sure Petcare is celebrating 10 years of providing innovative products to the pet care market. Starting in 2007 with the introduction of the SureFlap Microchip Cat Flap, enabling unique access to the home for a specified pet, Sure Petcare has since introduced smart feeding products as well as the introduction of the world’s first app-controlled pet door, the SureFlap Microchip Pet Door Connect in 2017. 
Chocolate Labrador resting in grass with Sure Petcare Animo dog activity monitor on his collar
Sure Petcare’s product road map includes further app-connected products designed to support a pet’s health and well-being and will be launched over the next 12 months.

For more information, please contact the Sure Petcare team on 1800 824 142 or or visit

About Sure Petcare

Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, Sure Petcare has developed an award-winning range of microchip-operated pet doors and feeders including the Microchip Cat Flap, the Microchip Pet Door, Microchip Pet Feeder and Sealed Pet Bowl, which solve many problems commonly experienced by pet owners.

Through continuous innovation, Sure Petcare launched its first connected product - the Microchip Pet Door Connect in 2017, which enables pet owners to control the pet door using an app. The company’s near-term product roadmap features a portfolio of connected products designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviours, activities and routines. Over time, this information provides a greater understanding of their pets’ health and wellbeing.

Sure Petcare products have been used by pet owners across the globe for ten years. The company sells direct, through retail stores and veterinary practices in 35 countries.

MEDIA RELEASE, 23rd October 2018 - Cambridge (UK)

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