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Newflands Hoki Oil - Supplement for Dogs

Newflands’ Hoki Oil is a fish oil supplement (made from 100% pure Hoki fish oil) that is easily digested and can be pumped directly into your pet’s food.

We love our dogs like our children and want them to live a long and happy life. Whilst we strive to keep them healthy, our pets can get numerous issues including skin allergies or joint mobility problems. As we know, giving medicine or supplements to our dogs or cats (in the form of a powder or tablet) can be a real challenge!

What is in Newflands' Hoki Oil?

Newflands’ Hoki Oil is made from Hoki fish (species Macruronus Novaezelandiae) found only in the pristine waters around New Zealand and sustainably sourced.
As part of the manufacturing process, the oil is flushed with nitrogen to keep it fresh and also filtered to remove any contaminants (e.g. mercury) to end up with a human-safe, pharmaceutical grade product.

Fish oil is rich in Omega Fatty Acids which are an essential element for a pet's balanced diet. Omega fatty acids are called “essential fatty acids” because they are required as fuel for the body but also help with joint issues, skin allergies etc.

Dogs are physiologically unable to make their own Omega Fatty Acids which is why they have a need for a dietary supplement containing Omega-3 Fatty Acids like EPA (
eicosapentaenoic acid) and DHA (docosahexaenoic acid)Good sources include cold water fish oils and certain types of algal oil. 

The most easily digested source of Omega-3 and Omega-6 is fish oil which is why Newflands’ Hoki Oil was created. The average Omega 3 batch test for this Hoki Oil has a concentration of 62mg/ml for EPA and 105mg/ml for DHA. 

Most premium commercial pet foods now add Omega-3 / Omega-6 to their ingredients list so we would always recommend to check with your vet or a qualified pet nutritionist before you start adding any supplements.

How did the Newflands range come about?

Back in 2010, one of Fiona Robertson’s beautiful Newfoundland dogs, called Rosie, was diagnosed with Dilated Cardiomyopathy (DCM), a terminal heart condition common to the breed.

Being a qualified veterinary nurse Fiona was determined not to give up on her dog. Knowing the benefits of fish oil, she went on a search for a fish oil supplement that would improve the quality of her dog’s life and maybe even prolong it. 

This fish oil supplement had to be both sustainable as well as ethically sourced and produced in New Zealand.

Unable to find what she wanted, she decided to manufacture her own product and this was the start of her company Newflands

Fiona started her own trials at home using a refined human-grade product on her own Newfoundland dogs.  Her personal findings were very encouraging:

✔️ both their coat and skin conditions were improved

✔️ Rosie’s arrhythmia was better controlled

✔️ Fiona’s oldest dog, Flame, had increased mobility as a result of improved joint health.

How to use Hoki Oil in your Pet's Diet

With an easy to use 2ml pump, you can measure the exact amount you want to put in your cat or dog’s food. Starting with a smaller amount of Hoki Oil is safe enough and you can add as much as you need on a daily basis following the company's guidelines. 

Please note that the dose of Omega 3 Fatty Acids needed to optimally treat various health conditions in dogs is really not known with any degree of certainty, which makes figuring out how much to give difficult, if not impossible. 

Omega 3 Fatty Acids are quite safe, but when given in extremely large doses can lead to gastrointestinal upset, problems with the blood clotting system, and immune dysfunction so please adhere strictly to the manufacturer's guidelines.

Our Verdict

Based on our Malinois body weight of 29Kg, we added 2 "squirts" to both their breakfast and dinner (4ml per meal or 8ml daily) which they could most certainly smell. This is the easiest way to get your pets to actually ingest the supplement and our dogs loved the fishy flavour

We have been using this Hoki Oil consistently over one month with both our Malinois and had no issues with digestion or any other adverse effects. The anticipated beneficial effects on their skin and coat are a lot harder to measure at this early stage but we will keep updating this post after our second month of use.

To prevent rancidity, the Hoki Oil should be used within one month of opening and should be stored below 30°C.

Newflands also produces the Hoki Bites treats, which are essentially freeze dried Hoki cubes (1cm x 1cm). 

Very light, they have a strong (but fresh) fishy smell and can be used as training treats (a great recall tool!) or are easily crumbed into a powder you can then add to your dog's dinner. 

Our dogs loved them but the very small package size (15g) was disappointing as it only lasted 2-3 days with our large dogs.

Price & Where to Buy

RRP: $36.00 (200ml) or $70.60 (1L) for the Hoki Oil; $9.50 (15g) or $15.00 (60g) for the Hoki Bites.

For more information on these products and the company, please visit

You can follow Newflands on Facebook at and @newflands on Instagram.

Interested in reselling this range in Australia? Trade enquiries are welcome.

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