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Petstock Foundation Hometown Heroes 2024 campaign starts August 27



Petstock Foundation's “Hometown Heroes” initiative to donate $600,000

Australians called on to support people facing disadvantage in our local communities this September

Across Australia, many communities are struggling, with people sacrificing basic necessities to survive. Charities report a rise in demand for support with groceries, mental health care, pet care, and food. Many organisations are struggling to keep up with this demand.

To help those experiencing disadvantage in our local communities, the Petstock Foundation will hold its annual Hometown Heroes initiative this September. With a goal to raise $600,000 for partner charities who work to assist people facing some form of disadvantage, Australians are encouraged to lend their support, and donate at their local Petstock store or online.

Petstock store teams have selected local charities special to them to support throughout the month. 27 charities nationwide will benefit, and 100% of proceeds will be donated to organisations including Pets Of The Homeless (VIC), Lucy's Project (NSW), Smart Pups - Eli's Cause (QLD), Safe Pets Safe Families (SA), ACT Pet Crisis Support (ACT), HorsePower (WA), Riding for the Disabled (TAS), and Heart Dogs (NT).

Safe Pets Safe Families currently host free pop-up vet clinics across South Australia through their outreach program, Paws & Pals





Funds raised will directly benefit communities by allowing charities to provide essential services like vet care for pets, support for people leaving unsafe domestic situations without abandoning their pets, and mental health support through assistance animals.

A recent report [1] shows the wealth gap in Australia is widening, with the highest 10% of households reporting a weekly income six times more than the lowest 20%. This disparity leads to social issues, poor quality of life, inadequate education, and fewer employment opportunities. The charities supported by Petstock Foundation work tirelessly to help people break the cycle of disadvantage.

Jessica Curtis, Head of Petstock Foundation, says, “Our mission is to empower a better future for pets and people. By highlighting local charities, we strengthen their capacity to support those experiencing disadvantage. Pets are crucial to our wellbeing, and many of our partner charities help people care for their pets, keeping beloved animals with their owners.

"100% of funds raised in September will go to our charity partners, chosen by local Petstock store teams. We encourage Australians to donate, whether by rounding up purchases in-store or donating online. Every contribution is gratefully received by our charity partners."

Pets of the Homeless Victoria
launched Victoria's first Pet Food Bank

Pets Of The Homeless Founder and CEO, Yvonne Hong, says, “With fewer volunteers, rising costs, and increased demand, our work is often only possible thanks to donations.

Contributions make a huge difference to those experiencing financial hardship, and we are grateful to the Petstock Foundation for supporting small community charities like ours."

The Hometown Heroes campaign runs from 27th August to 30th September. Help a Hero this September, and celebrate the work local charity organisations do in creating a better future for pets and people.



Petstock Foundation Hometown Heroes - Key details:


✔️ 
Petstock Foundation's Hometown Heroes campaign which runs from 27th August – 30th September 2024, aims to raise funds and awareness for local charities across the country, who support those experiencing disadvantage.


✔️ Donate throughout September, by rounding up purchases at Petstock stores nationwide or by donating online.

✔️ Purchase a Petstock Foundation product throughout September with 100% of funds going towards Hometown Heroes.

✔️ F
or more information, please visit www.petstock.com.au/pages/home-town-heroes  (from August 27th).

100% of funds raised during the campaign will be donated to the following partner charities:

  • Victoria: Cherished Pets Foundation, Defence Community Dogs, Pet Medical Crisis, Pets of the Homeless, Second Chance Animal Rescue, The Unconditional Love Foundation, Very Special Kids.
  • New South Wales: Lucy's Project, mindDog, Project Underdog Rescue, Rainbow Paws, University of Sydney Community Vet Clinic.
  • Australian Capital Territory: ACT Pet Crisis Support, The Canberra Mob.
  • Queensland: Smart Pups - Eli's Cause, Animal Instincts Australia, Hope for our Children Ltd, Off the Chain K9 Rescue, Paws for a Purpose, Story Dogs.
  • South Australia: Safe Pets Safe Families, Lincoln Park Horse Rehab, Riding for the Disabled SA.
  • Western Australia: HorsePower WA, Dogs for First Responders
  • Tasmania: Riding for the Disabled TAS
  • Northern Territory: Heart Dogs NT

[1] Davidson P, Bradbury B, Wong M (2024), Inequality in Australia 2024: Who is affected and how Australian Council of Social Service and UNSW Sydney (
link)

About the Petstock Foundation

The Petstock Foundation is a registered charity that exists to empower a better future for pets and people. Since its inception in 2007, The Foundation has raised more than $10 million to date and has found homes for more than 40,000 rescue pets. Petstock Foundation is contributed to by the fundraising initiatives of the Petstock Group, donations by business partners and team members as they come together for the pets that inspire them. 100% of funds raised go towards The Foundation to support its charitable partners and projects with all operating costs covered by the business.

About Hometown Heroes

The Petstock Foundation will be undertaking its annual Hometown Heroes campaign (27th August – 30th September 2024). Local charity organisations across Australia deserve to be recognised, celebrated and supported for the work they do in creating a better future for pets and people in our local communities. The Petstock Foundation’s Hometown Heroes campaign does just that, by raising funds, shining a light on and honouring the amazing work they do for people and pets in need. Your support will help us reach our goal of donating $600,000 to our local heroes. All funds raised will be donated to participating charity partners, and 100% of profits from the sale of Foundation products will go towards the Hometown Heroes campaign.

MEDIA RELEASE, 15th August 2024

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