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Gummi launches dog accessories inspired by Peanuts!

Celebrate Snoopy’s birthday with the launch of gummi’s premium range of dog accessories inspired by Peanuts

Today, the world’s coolest Beagle, Snoopy, is celebrating his birthday and there is no better way to start the celebrations than with the unveiling of the brand-new gummi x Peanuts™ range of premium dog accessories.

Including staple items such as bowls, collars and leads, and toys perfect for home and on the go, you can now share the playful energy of Peanuts with your own fur baby.

Since the 1950s, Peanuts has grown to become not only one of the most-loved comic strips in history but a global phenomenon with indelible and relatable young characters that have resonated with audiences spanning generations.

Perfectly capturing the Peanuts ethos, gummi has curated this new range of accessories to celebrate the joy that dogs bring to our lives and to recognise the special relationship we share with them.

“The theme of our collection is ‘Happiness Is…’ as one of the reasons we love Snoopy is that he reminds us to enjoy the little things in life. We can’t wait to see these new must-have accessories bringing joy to our furry friends and their humans,” said Natalie Asseraf, gummi’s Founder & CEO.

“Snoopy is beloved all around the world, and what better way to celebrate his special day than with the new gummi collection”, says Carla Neves, Senior Director, Territory Management at Peanuts. “Collaborating with partners like gummi, who have a passion for animals, to expand our pet category is key to our global business strategy.”

The gummi x Peanuts range includes:
  • gummi x Peanuts Dog Bowl - $44.95
  • gummi x Peanuts Dog Collar & Lead Set - $59.95 (Puppy/Small Set); $69.95 (Medium/ Large Set) 
  • gummi x Peanuts Dog Toys - $19.95
  • gummi x Peanuts Dog Towel - $49.95 
  • gummi x Peanuts Tote Bag - $14.95
Combining gummi’s sense of fun, colour, and positivity with Peanuts iconic characters, the gummi x Peanuts range can be found online at 

For Melbourne dog lovers, gummi will also be hosting an in-store launch this weekend!

gummi x Peanuts Launch Event Details:

When: Saturday 12th August 2023, from 9:00 am - 3:00 pm
Address: 537 High Street, Prahran

There will be treats, giveaways and all the fun for you and your fur baby.

About gummi:

gummi is a pet lifestyle brand for dogs and their humans offering products that cover a 360-degree scope across all aspects of a dog’s life. Passionate about the way dogs enhance our human lives, gummi aims to deliver dogs all the elements that enhance theirs. gummi is the reimagining of the Gummi Pet Products International business founded in 2003 by Monty Engleman. Now owned and run by Monty’s daughter, Natalie Asseraf, the business was relaunched in October 2020.

Headquartered in Melbourne, Australia, gummi has built a strong multichannel distribution system to showcase its designer dog accessories under three core categories of Eat, Play & Walk.

Visit for more information.

About Peanuts:

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

MEDIA RELEASE, 10th August 2023

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