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gummi x The Commons launch dog accessories range

Dogs took centre stage at The Commons Collective on May 3 with the launch of the gummi x The Commons dog accessories range, a collaboration between gummi and The Big Group.

Incorporating elements of The Commons Collective brand into premium ceramic dog bowls, frisbees, tennis balls, collars and leads designed and produced by gummi, has resulted in a gorgeous new collection.

“The gummi team jumped at the chance to collaborate with The Commons. We knew that we could create a range of dog accessories that capture the romantic and eclectic feel of The Commons, and we are so proud of the collection that we have brought to market.” said Founder, Natalie Asseraf

 Natalie Asseraf, founder of gummi & Bruce Keebaugh, founder of The Big Group

“This event typifies what gummi is all about, celebrating the special bond that exists between dogs and their owners; they are family members in the truest sense of the word.”

The Mother’s Day brunch saw dogs of every shape and size treated to pupcakes, donuts and pawnilla slices in the architecturally designed Conservatory, surrounded by the leafy gardens and historic bluestone buildings of The Commons.

gummi x The Commons at Ormond Collective launch  - Photo Credit Shiro Chobi Hana Gnocchi

In addition to gummi’s own flagship store in Prahran and online, the gummi x The Commons range launched exclusively with David Jones nationally as part of their Mother’s Day campaign, providing a great opportunity for gifting for fur mums across the country.

 Natalie Asseraf with the gummi x The Commons range at David Jones

MEDIA RELEASE, 3rd May 2022

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