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Gummi Pets Relaunches with a Colourful New Range

Gummi Re-invents Pet Products Market

A dog’s life just got a whole lot more fashionable, healthy, colourful and fun, with the relaunch of Gummi (pronounced “goo-me”- Hebrew for rubber) pet products.

Gummi Pet Products is a family business first established in 2003, and taken over by Natalie Asseraf in 2019. As creative director, Nat completely re-invented and re-launched the brand for the needs and tastes of the contemporary pet-loving family, focusing exclusively on dogs.

The new Gummi has been carefully designed to always be fashionable and fun, to show its genuine passion for pets, and focus on a dog’s wellbeing and its relationship with its human family.

Gummi’s point of difference is just not the beautifully coloured, high-quality, products cleverly designed to help your dog do what it does best – eat, exercise and play

It is the relationships at its heart that make Gummi special.

“At Gummi, we know pets are important and deeply-loved family members, to the point where an owner and a pet can, in themselves, create their own family,” says Natalie.

“I’m excited to bring a woman’s sensibility and style to a male-dominated industry,” she says. “We are excited at the wonderful new Gummi and can’t wait to welcome you to our family.”

Gummi’s products are beautiful, high-quality and extraordinary value for money, covering everything dogs need for the best experience in tethering, playing and feeding.

If you are parkward-bound, your canine friends will love zooming around with Gummi.

You can experience the world of Gummi by visiting their website at

You can also visit the new Gummi pet boutique at 537 High St, Prahran, VIC, 3181.

Follow Gummi on Facebook at or on Instagram

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