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Biotraka GPS-enabled Pet Tracker

Pet ownership is trending younger and owners are embracing their pet parenting role with a bigger focus on their pet’s health and advice from their veterinarian¹.

After all, veterinary professionals are transforming the lives of pet lovers every day with innovative remedial treatments and new medical technologies that help companion animals live longer and healthier lives.

Millennials – now the largest demographic of pet owners – are conscientious pet owners who invest more time in their pets, do their research when it comes to their pet’s health, and are more likely to follow their veterinarian’s advice for pet product purchases¹, according to Dr Diederik Gelderman, Australia’s leading veterinary business coach, veterinarian and author of Veterinary Success Secrets Revealed.

“Millennials want to be partners with their veterinarians and use veterinary products preventively rather than just as a treatment¹,” he added.

Young pet owners are also very tech-savvy and enjoy more time in digital spaces, not just posting endless photos of their animals but also connecting with their furry friends remotely through webcams and tracking their activity through pet wearables!

GPS-enabled pet trackers are also a great tool for pet owners to help them find a lost pet. Furthermore, university-partnered cat tracker studies are using GPS units to map out exactly where felines roam, providing valuable information about their impact on wildlife².

“Pet trackers will eventually find a place in the veterinary practice,” said Dr Gelderman. “Pet trackers collect data that links pet activity levels and their health, and as the technology improves, the ability to monitor more parameters will become even greater.”

For instance, veterinary professionals can use pet trackers as an effective post- operation monitoring tool, to track any diseases that affect movement, such as arthritis or monitor weight loss progress in overweight pets.

“In fact, pet obesity data reveals more than 50% of dogs and cats are overweight with much higher rates of disease in overweight/obese pets,” said Dr Gelderman.

Furthermore, about 45 per cent of pet owners have a dog aged 7 years or older³. The growing population of older pets means more companion animals are suffering from age-related conditions, he added.

“Pet tracker technology can help to build that relationship between the veterinarian, pet owner and pet, and provide better patient outcomes,” he said. 

Dr Gelderman encourages the veterinary industry to embrace innovation and promote the benefits of pet activity data, which give insight into pet health and wellbeing and may improve their lives.

“Pet owners value their pets more than ever before and using pet trackers and other digital tech to improve their relationship with their companion animals, and this is likely to increase,” he explained. “The veterinary profession must be proactive in embracing innovation so that they can continue playing a vital role in the lives of pets and their owners.” 

Dr Diederik Gelderman does not endorse Biotraka.
Price & Where to Buy

RRP: $197.00 (+12-month subscription) launch offer.

For more information, visit 

¹ Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets. Packaged Facts.
² Cat Tracker Australia
³ U.S. Pet Market Outlook, 2014-2015. Packaged Facts.

About Biotraka

Biotraka is a pet wearable that captures your pet’s activity levels and allows comparisons over different time periods to give you the assurance that your pet is getting the exercise they need.

Geolocation, through a unique combination of three technologies, ensures you can locate your family companion anywhere, anytime. PLUS, easy-to-set-up Safe Zones alert you when your pet leaves the yard giving you peace of mind when you are not with them. The lifestyle-proof design is waterproof and robust, built to withstand your pet's active lifestyle with the longest battery life available.

BioTraka provides you a constant source of knowledge to allow you to nurture your pet. To discover more, visit 

MEDIA RELEASE - Sydney, 21 June 2018

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