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NUTRO™ launches 'Clean Eating' Dog Food

NUTRO™ Australia (Mars Petcare) relaunches in October 2017 with a new range of nutritionally complete and balanced dry dog food. 

Ninety years ago, NUTRO™ pioneered natural pet food and the brand is now setting a new standard 'Nutro - Feed Clean™'.

All the “life” in your pet’s life is dependent upon how you feed them. Your dog's food will energise them from the inside out, and these new NUTRO™ dry dog food recipes promise to be  simple, purposeful, and trustworthy as they're made of real, recognisable ingredients.


#1. Wholesome Essentials™ 

  • Chicken, lamb and fish
  • No artificial flavours colours or preservatives
  • No wheat or soy protein
  • Rich in nutrients, full of flavour
  • Some varieties available in Puppy & Puppy large breed, Adult small breed, Adult, Adult large breed & Weight management
  • Australian Made in Bathurst, NSW. 
  • Pack size: 2.5kg, 3kg, 13.5kg and 15kg

RRP: $36.99 - $129.99

#2. Grain-Free

  • Farm-Raised Chicken or Pasture-Fed Lamb is the #1 Ingredient, with an added taste of sweet potato and a unique blend of vegetables and fruit.
  • No artificial flavours, colours or preservatives
  • No corn, wheat or soy protein
  • Made with Non-GMO Ingredients*
  • Some varieties available in Adult & Adult large breed
  • Made in Victorville, U.S.A
  • Pack size: 10.89kg 

RRP: $129.99

#3. Limited Ingredient Diet

  • Fish and Lamb
  • No artificial flavours, colours or preservatives
  • No beef, wheat, soy or dairy proteins
  • 10 key ingredients or less plus natural flavours, vitamins, minerals and other nutrients
  • Supports sensitive skin and helps maintain a healthy coat
  • Australian Made in Bathurst Australia
  • Pack size: 2.6kg & 12.5kg

RRP: $36.99 - $129.99

#4. Wild Frontier™ 

  • Salmon or Lamb as the No.1  ingredient
  • No artificial flavours, colours or preservatives
  • No corn, wheat or soy protein
  • Made with non-GMO Ingredients*
  • High protein, Grain free
  • Provides steady energy
  • Made in Victorville, U.S.A
  • Pack sizes: 1.81kg & 10.89kg 

RRP: $29.99 - $139.99

* Please note that trace amounts of genetically modified ingredients may be present due to cross contact during manufacturing.

NUTRO™ dry dog food is available from leading pet specialty stores and online retailers. 

For more details, please visit 

About Mars Petcare
Mars Petcare is the world's largest petcare company, headquartered in Franklin, Tennessee. Mars Petcare produces some of the world's most well-known pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Treats NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats

For more information, please visit

About the NUTRO™ Brand
The Nutro™ Brand is a leading brand of natural pet food products sold exclusively at pet specialty stores and online. In 2017 the NUTRO™ brand introduced its NUTRO - FEED CLEAN™ philosophy outlining the brand's journey and new approach to pet food.

For more information, please visit

Media Release - 13/10/2017

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