Real Pet Food Company (RPF), pioneers in the fresh dog food category, has just announced a multi-million-dollar investment right here in Sydney. On Thursday, November 13, 2025, they launched Fresh(labs), Asia-Pacific's first dedicated research and development initiative focused on fresher pet nutrition.
The driving force behind this investment is a critical issue facing our pets. While they might be living longer, their health span—the years they live in good health—is declining.
RPF CEO Germaine Chua points out that conditions like obesity, allergies, gastrointestinal disease, and chronic illness are on the rise, and diet is a key factor.
"Evidence points to diet as a key driver, with fresh nutrition shown to protect and extend healthspans," Chua said. "Put simply, pets aren't eating enough fresh food."
What is 'Fresher' Pet Nutrition?
For the Real Pet Food Company, "fresh food" is defined as being less processed, including options that are freeze-dried, air-dried, gently cooked, or raw. These diets offer protective benefits that support your pet's vitality, resilience, and overall healthspan.
The goal of Fresh(labs) is to accelerate the science and public education surrounding this approach, ensuring Australian pet parents and industry professionals have the knowledge needed to give pets a healthier life. As the number one independent pet food company in the Asia-Pacific region, RPF aims to stay at the forefront of innovation.
The Five Key Fresh(labs) Initiatives
The multi-million-dollar investment is kicking off with five major initiatives focused on driving innovation and research:
1. A World-Leading Independent Advisory Board
Fresh(labs) is establishing an independent advisory board of global scientists, including Australian expertise, to guide their research:
- Dr. Anna Hielm-Björkman (founder, DogRisk, University of Helsinki)
- Dr. Nicole Rous (Integrative Veterinary Scientist, Australia)
- Dr. David Thomas (feline nutrition expert, Massey University)
- Dr. Emma Bermingham (small animal nutritional scientist, ex-Waltham Institute)
2. Support for Global Pet Research
RPF is providing multi-year support for the renowned DogRisk program at the University of Helsinki and is underwriting the development and launch of the new CatRisk program, focusing specifically on feline health.
3. Asia-Pacific Healthspan Study
A world-first research program will be launched to measure pet health spans across the Asia-Pacific region. This will include creating vital benchmarks on fresh share-of-bowl and calorific coverage to better understand the impact of diet.
4. Investment in Kitchen Technology
The company is making a significant investment in fresher kitchen technology to advance the safe production of minimally processed pet food at scale, making fresher diets more accessible.
5. The Fresher Futures Scholarship Program
To foster the next generation of pet nutrition experts, the program will fund post-graduate research at leading independent universities.
Dr. Anna Hielm-Björkman, a member of the new board, expressed her support: "Their mission is critical to pets everywhere. With Fresh(labs)' independent board and science-led focus, we will innovate to improve pet healthspans."
Fresh(labs) is intended to be the industry’s central thought leadership and innovation hub, dedicated to publishing original research, educating veterinarians and pet parents, and developing commercial products to meet the rising demand for fresh pet nutrition across the Asia-Pacific region.
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