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Australian Dog Lover
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As February 14 approaches, the familiar scent of over-priced roses and the scramble for dinner reservations has begun.
But for a growing number of Australians, the most important "date" of the night doesn't require a suit or a dress—just a leash and perhaps a handful of treats. In 2026, the rise of "Fur-lentine’s Day" is more than just a social media trend; it’s a reflection of the deepening bond between Aussies and their companions.
However, this year feels different. With the cost of living continuing to bite, many of us are looking for ways to celebrate love without the high-end price tag, while simultaneously looking for ways to give back to a community that is feeling the pinch.
However, this year feels different. With the cost of living continuing to bite, many of us are looking for ways to celebrate love without the high-end price tag, while simultaneously looking for ways to give back to a community that is feeling the pinch.
Enter the Petstock Foundation, which is offering a way to spoil your pet for under $15 whilst ensuring 100% of the profits go directly to animals and families in need.
The Shift Toward Purposeful Gifting
We’ve all seen the "charity" hooks where a tiny percentage of a sale goes to a cause. What makes this year’s Petstock Foundation range stand out—and why it’s worth the space in your shopping basket this weekend —is the transparency.
The business covers all operating costs, meaning every cent of profit from their Valentine’s range is funnelled into charitable projects. Since 2007, this initiative has raised over $14 million and found homes for 41,000 rescue pets.
In a climate where every dollar counts, knowing that a $14.99 plush toy translates into real-world support for rescue groups and animal welfare programs makes the act of gifting feel significantly less indulgent and far more impactful.
In a climate where every dollar counts, knowing that a $14.99 plush toy translates into real-world support for rescue groups and animal welfare programs makes the act of gifting feel significantly less indulgent and far more impactful.
For the Active and the Anxious: The Gift Guide
If you’re looking to treat your pet, the range focuses on two main categories: comfort and mental stimulation.
- The Iconic Buddy: Back by popular demand, the Original Buddy Plush Toy ($14.97) is the Foundation’s mascot.
- Aussie Icons: Perhaps the most "Australian" way to celebrate is through the Native Plush Toy range ($14.99).
They serve as a tiny, squeaky tribute to our unique local fauna while the funds help protect domestic pets nationwide.
- The Science of Soothing: For the "brainy pups" or those who get a bit jittery during the summer storm season, the Boredom Buster Lick Mats ($11.47) are a standout.
Beyond the Squeak: How to Support Year-Round
A squeaky toy is a fun treat, but the Petstock Foundation is also highlighting the practical ways we can show up for our local shelters. Beyond the checkout, there are plenty of ways to help the rescue community that don’t cost a cent.
✔️ Fostering and Volunteering: Rescue groups across the country are at capacity. Providing a temporary home or even just an afternoon of your time can be the difference between a pet thriving or languishing in a shelter.
✔️ Supply Donations: Before throwing out old blankets or towels, check with your local rescue. Most are in constant need of essentials to keep sheltered animals comfortable.
✔️ Direct Giving: If you’re not in the market for a toy, you can donate directly at any Petstock counter or online. Because the business covers the overheads, 100% of your donation reaches the front lines.
A Love That Gives Back
Valentine’s Day is often criticised for its fleeting nature—flowers wilt and chocolates are eaten. But by pivoting to a gift that supports animal welfare, Australians can create a legacy of care. Whether it’s a lick mat to soothe an anxious rescue or a plush wombat for a tireless puppy, these "Acts of Love" extend far beyond the living room floor.
This February, let’s make it about the bond that never asks for anything but a belly rub and a bit of your time.
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| A bond that lasts a lifetime: National Pet Adoption Month is just one of the many ways the Petstock Foundation helps pets and people thrive together. Every act of love this Valentine's Day helps fund these life-changing moments. |
Find the Petstock Foundation range at Petstock stores nationally or online at petstock.com.au
