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Australian Dog Lover
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Valerie, the viral sausage dog who survived 500+ days on the run, will use her expertise to help keep Australia's 'houndinis' safe.
After pulling off 'mission im-paw-sible'—surviving more than 500 days on the run on Kangaroo Island—and capturing the hearts of a nation, Australia’s most famous sausage dog, Valerie, is back in the headlines with a fancy new job and a crucial mission: helping Life360 launch its new Pet GPS tracker.
The need for this new tech is clear. New research* from family connection and safety app Life360 reveals Australia is home to countless 'houndinis' and 'meowtlaws'—with almost half (42%) of cats and dogs having gone missing and 14% being repeat offenders. To combat this, Life360 has appointed Valerie as its first-ever Chief Escape Officer (CEO).
With a special interest in the one in ten (11%) escapes that remain a complete mystery, Valerie's first call of business is to champion the new Life360 Pet GPS tracker and its recovery tools.
The Great Escapes
The research highlights the constant worry for pet owners. More than a quarter (27%) say their biggest fear is their pets going missing, but many still pull it off, whether it’s darting through doors left ajar (38%), squeezing through gaps (26%), or navigating over and under fences (18%).
But some escapees have bigger adventures in mind. One in twenty (5%) have travelled more than 5km, while a determined few managed journeys of up to 30km over the course of two weeks. But the wiener takes it all - with Valerie the runaway snag remaining in a league of her own.
Lauren Antonoff, Chief Executive Officer at Life360, commented: “We knew we needed an expert to help us launch our Pet GPS tracker, and Valerie’s résumé speaks for itself. Pets are a huge part of our families, and we know how devastating it can be when they go missing.”
“Our new tech ensures members can stay connected to their people, pets, and things all on one map, finally bringing our beloved pets to the Life360 Circle where they belong.”
Valerie, Chief Escape Officer at Life360, added: "Woof."
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| Valerie, Life360's Chief Escape Officer, with her humans - Georgia Gardener and Josh Fishlock |
Valerie’s humans, Georgia Gardner and Joshua Fishlock, are the first in Australia to trial the product: “After more than 500 days apart, having Valerie home again is the biggest relief. She’s slotted straight back into her life, and is still the same cheeky, curious little dog. These days, it’s about keeping our family together and feeling reassured. Being the first family in Australia to try out Life360’s Pet GPS tracker and app features has given us the peace of mind of knowing where everyone is and having a helping hand in our pockets in case our escape artist goes wandering again.”
Lost and Found
With most pet parents currently relying on family and friends (42%), microchips (24%), and frantic social media callouts (23%) to track down a pet, Life360 has unleashed the ulti-mutt Pet GPS tracker to offer a better, faster solution.
Features include geofencing, escape alerts, and soon, access to a Pet Finder Network allowing users to send Lost Pet Alerts to nearby Life360 members for help rounding up pets on the run.
Coming with a universal collar attachment, built-in safety LED light, water resistance up to one metre - perfect for pups who love a pond - it can last up to 14 days on a single charge, extendable to six months in Reserve Mode.
Starting today, Life360 Pet GPS is available in the US, UK, Canada, Australia, and New Zealand at Life360.com.
It is available in Pink Punch, Navy Blaze and Black.
While it will retail for AUD $89.99, for a limited time, Life360 Pet GPS will be priced at AUD $3.60 as an introductory offer (plus the price of a Gold or Platinum membership).
*Research conducted by PureProfile on behalf of Life360 in August and September 2025, surveying a nationally representative sample of over 2,000 Australian pet owners.
About Life360
Life360 is a family connection and safety company that helps members stay connected to the people, pets, and things they care about most. The mobile app and Tile tracking devices offer a range of services including location-sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU) across more than 180 countries, with 3.1 million MAU in Australia. For more information, please visit life360.com. Life360 is publicly traded on the Australian Securities Exchange under ASX:360.
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