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Now available directly from Champion Petfoods Australia, delivering protein rich, biologically-appropriate diets to more pets nationwide.
The globally recognised ORIJEN™ brand is making bold strides in Australia, offering pet lovers a new standard in nutrition backed by science, quality, and nature.
Champion Petfoods now has a dedicated Australian team leading efforts to bring the ORIJEN™ brand’s Biologically Appropriate, protein-rich nutrition to more pets across the country. Known for its super- premium, nature-inspired recipes, the ORIJEN brand offers diets inspired by what dogs and cats would naturally eat in the wild.
Formulated with up to 95% animal ingredients*, ORIJEN recipes start with the first five ingredients as fresh or raw** and include whole prey animal ingredients — meat, organs, and bone — providing rich, natural nutrition to nourish as nature intended.
Champion Petfoods has now established direct importation and distribution in Australia, building a dedicated local sales team, warehousing, and distribution network to accelerate growth.
“This is a pivotal time for the ORIJEN brand in Australia,” says Darren Dempsey, APAC Business Development Director. “With the strength of Mars behind us and our new local capabilities, we’re focused on unlocking long-term growth, bringing world-class pet nutrition to more households, and being unmissable when and where Aussie pet lovers shop.”
The ORIJEN brand is already gaining strong momentum in Australia, expanding availability through the independent pet channel and leading e-commerce retailers, including Pet Circle and Budget, where it is already gaining strong traction with pet lovers.
As part of its accelerated growth strategy, Champion Petfoods has introduced key initiatives to drive trial and distribution, including attractive trial offers to encourage first-time purchases and launching a B2B Shopify portal for streamlined retailer ordering, accessible via the new Australian ORIJEN brand website.
With the Australian pet category forecast to grow—particularly in the “Nature Inspired” and “Expert Health” segments — the ORIJEN brand is uniquely positioned to lead with its expertly crafted, high-protein recipes designed to help support optimal health.
Looking ahead, Champion Petfoods' plans to launch the ACANA™ brand in Australia by the end of 2025, offering more premium variety to pet lovers looking for high-quality, protein rich diets with thoughtfully sourced ingredients.
For more information, visit orijenpetfoods.com.au
References:
About Orijen™ Pet Food
ORIJEN™ food is packed with quality animal ingredients to help dogs and cats thrive and is rich with nourishment as close as possible to what their ancestors consumed in the wild. As the fullest expression of Biologically Appropriate nutrition, ORIJEN diets feature high quality whole prey animal ingredients. ORIJEN products include kibble, freeze-dried food and treats, biscuits, and wet food, and the brand is always adding new, innovative products. To learn more, visit orijenpetfoods.com.
About Acana™ Pet Food
The ACANA™ brand was inspired by its birthplace in the farmlands of Alberta, Canada and through generations has become synonymous with quality. In ACANA food, every ingredient matters when it comes to feeding pets a nutritious diet rich in animal protein and balanced with fruit & vegetables. All ACANA recipes are thoughtfully crafted to provide quality nutrition to help support pet health. With a delicious variety of recipes and a range of options to suit every pet, ACANA products include kibble, freeze-dried food and treats, biscuits, and wet food. To learn more, visit acana.com.
“This is a pivotal time for the ORIJEN brand in Australia,” says Darren Dempsey, APAC Business Development Director. “With the strength of Mars behind us and our new local capabilities, we’re focused on unlocking long-term growth, bringing world-class pet nutrition to more households, and being unmissable when and where Aussie pet lovers shop.”
The ORIJEN brand is already gaining strong momentum in Australia, expanding availability through the independent pet channel and leading e-commerce retailers, including Pet Circle and Budget, where it is already gaining strong traction with pet lovers.
As part of its accelerated growth strategy, Champion Petfoods has introduced key initiatives to drive trial and distribution, including attractive trial offers to encourage first-time purchases and launching a B2B Shopify portal for streamlined retailer ordering, accessible via the new Australian ORIJEN brand website.
With the Australian pet category forecast to grow—particularly in the “Nature Inspired” and “Expert Health” segments — the ORIJEN brand is uniquely positioned to lead with its expertly crafted, high-protein recipes designed to help support optimal health.
Looking ahead, Champion Petfoods' plans to launch the ACANA™ brand in Australia by the end of 2025, offering more premium variety to pet lovers looking for high-quality, protein rich diets with thoughtfully sourced ingredients.
For more information, visit orijenpetfoods.com.au
References:
(*Approximate percentage derived from the unprocessed state of the ingredients. Animal ingredients vary by format and recipe. Refer to product packaging for details.)
**Our included fresh ingredients use refrigeration as the sole method of preservation and our included raw ingredients are frozen at their peak freshness.
About Champion Petfoods
Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning over 35 years. Founded in a small town in Alberta, Canada, Champion has grown to be a key player in the premium pet food industry across three major global geographies. To learn more, visit championpetfoods.com.
**Our included fresh ingredients use refrigeration as the sole method of preservation and our included raw ingredients are frozen at their peak freshness.
About Champion Petfoods
Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning over 35 years. Founded in a small town in Alberta, Canada, Champion has grown to be a key player in the premium pet food industry across three major global geographies. To learn more, visit championpetfoods.com.
About Orijen™ Pet Food
ORIJEN™ food is packed with quality animal ingredients to help dogs and cats thrive and is rich with nourishment as close as possible to what their ancestors consumed in the wild. As the fullest expression of Biologically Appropriate nutrition, ORIJEN diets feature high quality whole prey animal ingredients. ORIJEN products include kibble, freeze-dried food and treats, biscuits, and wet food, and the brand is always adding new, innovative products. To learn more, visit orijenpetfoods.com.
About Acana™ Pet Food
The ACANA™ brand was inspired by its birthplace in the farmlands of Alberta, Canada and through generations has become synonymous with quality. In ACANA food, every ingredient matters when it comes to feeding pets a nutritious diet rich in animal protein and balanced with fruit & vegetables. All ACANA recipes are thoughtfully crafted to provide quality nutrition to help support pet health. With a delicious variety of recipes and a range of options to suit every pet, ACANA products include kibble, freeze-dried food and treats, biscuits, and wet food. To learn more, visit acana.com.
MEDIA RELEASE, May 2025
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