Vodafone data reveals pet-loving digital habits

Written by Australian Dog Lover 12:14:00 - 0 Comments

Aussie paw-rents snap more pictures of their pets than family!

From pet video calls to spa days, Vodafone research highlights surprising mobile trends among Australian pet owners

Australians’ obsession with their pets has hit new heights, with Vodafone research revealing over one third (36%) of respondents have more photos of their pets on their phones than of family or friends.

Younger generations are leading the pet snap trend, with Gen Z taking an average of seven pet photos weekly, while Millennials follow closely behind with five.

Photo Credit: Petstock Australia

The new research, conducted by YouGov, dives into the quirky ways Aussie pet owners use their phones to connect with their furry friends:

• 1 in 10 (11%) call or video call their pets while away, with Gen Z pet owners (23%) the most likely to do so.
• Nearly 1 in 10 (12%) stream music, calming sounds or videos for their animals.
• 13% have purchased a pet camera to check in remotely, while 8% have purchased extra cloud storage specifically for pet photos.
• 18% of pet owners have a social media account for their pet, with younger generations (Gen Z and Millennials) more likely to do so.

Aussies’ devotion to their pets doesn’t stop at snaps and streams:

• 1 in 10 (11%) have treated their pet to a spa day.
• 9% have splurged on designer outfits for their pets.
• 6% have used a pet translator in an attempt to communicate with their pets.

Vodafone’s expanded mobile network is making it easier than ever for Aussie paw-rents to stay connected to their pets wherever they roam – whether it’s uploading adorable snaps, video calling from overseas, or streaming calming tunes to keep tails wagging.

To celebrate Australia’s love for pets, Vodafone has created a “Pawsitive Vibes” Spotify playlist featuring tracks for pets to enjoy.

For more information about Vodafone’s network expansion and sign-up offers for new customers, please visit www.vodafone.com.au.

Methodology

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1033 adults of which 618 had pets. Fieldwork was undertaken between 3rd - 5th February 2025. The survey was carried out online. The figures have been weighted and are representative of all Australian adults (aged 18+).

About Vodafone Australia:

Vodafone Australia is a telecommunications brand offering mobile and fixed broadband services. Vodafone 5G is now rolling out in selected areas of major Australian cities. Visit www.vodafone.com.au/5G for more info. For more information, visit https://www.vodafone.com.au, visit our Newsroom and follow us on Facebook, Twitter and LinkedIn. Vodafone Australia is part of TPG Telecom.

MEDIA RELEASE, 20th February 2025

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