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Pure Life launches Wet Food Range for Dogs





Pure Life introduces innovative wet food range for dogs, focusing on natural wellness

Pure Life, a proudly Australian-owned and made brand, is excited to announce the launch of its new wet food range for dogs. Designed with a holistic approach to pet health, this innovative range offers complete and balanced nutrition, scientifically developed to support dogs' overall well-being according to the high standards set by AAFCO.

“At Pure Life, we believe our best friends thrive when their entire well-being is nurtured,” said Tim Scotcher, Managing Director of Pure Life Pet Nutrition

“Wellness for pets goes beyond energy levels; it’s about supporting their gut health, mental sharpness, stress management, and more. Our new wet food range reflects our commitment to nurturing every aspect of a dog’s health.”

Outstanding Features of Pure Life’s Wet Food Range

✔️ Superior Nutrition for Complete and Balanced Health:

  • Packed with animal-based proteins, essential vitamins, minerals, fibre, and antioxidants to maintain lean muscle, healthy skin, and a shiny coat.
  • Includes omega fatty acids from fish to support heart health, cognitive function, and a vibrant coat.
  • Fortified with superfoods to enhance gut health, strengthen the immune system, and reduce inflammation.

✔️ Supports Vital Growth and Development:

  • Tailored to meet the unique growth and nutritional needs of dogs at different life stages.
  • Designed to address common health challenges such as digestion, gut health, and muscle development.
  • Promotes mental sharpness and stress management, ensuring optimal wellness beyond physical health.

✔️ Grain Free:

The range is crafted without wheat, grains, corn, soy to increase its nutrition value as well as to reduce potential allergy risks.

✔️ No Nasties:

The new range has a strict no list. There is no GMOs, artificial colours and flavours, or preservatives. The clean recipes makes them excellent choices for sensitive stomachs.

✔️ Australian Owned and Made:

Locally sourced animal protein and fresh, high-quality meats, as well as the other ingredients in the recipes reflect Pure Life’s dedication to supporting Australian communities.

✔️ Superior in quality:

While adhering to strict PFIAA guidelines, Pure Life only source the highest grade of each of its ingredients, so that the pets are ensured with the finest and best. There is no room for compromise for quality, from ingredient list, to product development and production.

The new range includes three delicious flavours for adult dogs—Australian Chicken Pate, Australian Chicken & Salmon Pate, and Australian Beef & Kangaroo Pate — and two flavours for puppies: Australian Chicken Pate and Australian Chicken & Salmon Pate. Variety packs are also available for pet parents looking to add excitement to their dog’s diet.

“At Pure Life, we are more than just pet food,” added Tim. “We’re about nourishing the whole well-being of our best friend. With our new wet food range, we’re proud to offer meals that are not only nutritious and palatable but also reflect our commitment to quality and sustainability.”

Price & Where to Buy:

The new wet food range is now available at Petbarn and major pet speciality retailers nationwide.


RRP: $44.99 (90g Pack - 12PK) at www.petbarn.com.au

About Pure Life:

Pure Life’s vision is to be a leading brand in pet care by offering innovative, trusted nutrition that strengthens the connection between pets and people. Pure life is a premium pet food brand that believes in the power of natural ingredients to enhance the lives of pets. Proudly Australian-owned and made, Pure Life is dedicated to supporting the well-being of pets across Australia with quality nutrition, premium quality and a focus on holistic health.

MEDIA RELEASE, December 2024
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