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Research by Money.com.au reveals a growing trend of using ‘staging pets’ in property listing photos to appeal to homebuyers with animals.
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| Source: Catherine Halloran Real Estate |
She said this approach encourages buyers to spend more time on a listing and makes it more memorable.
“Showing pets in real estate photos is a good way to break down barriers between sellers and buyers.
“Showing pets in real estate photos is a good way to break down barriers between sellers and buyers.
I’ve had so many buyers look at whether a house will suit their pets before they even check whether their fridge fits,” she said.
With nearly 70% of Australian households owning a pet, the demand for pet-friendly living continues to grow.
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| Source: Sarah Cooper Real Estate |
Analysis by Money.com.au found 3,428 properties — nearly 2% of all national listings — available for sale under the 'pet-friendly' filter on realestate.com.au.
Of those, 1,345 are in Queensland (3% of the state’s total listings), 1,139 are in New South Wales (2% of the state’s total), and 509 are in Victoria (2% of the state's total).
Money.com.au found 5,375 properties — 3% of all national listings — available for sale under the 'pet-friendly' filter on Domain.
Money.com.au found 5,375 properties — 3% of all national listings — available for sale under the 'pet-friendly' filter on Domain.
Of those, 5,378 are in New South Wales (3% of the state’s total), 1,570 are in Victoria (nearly 3% of the state’s total), and 1,104 are in Queensland (4% of the state’s total listings).
Lucy Yang, recently bought a 4-bedroom home in Richardson, ACT, with plenty of space for her three dogs, Drax, Hulk and Cheeky, and her cat, Sassy. She said seeing pets in real estate photos was particularly appealing when she was house hunting.
“Having a picture where there was a dog on the couch or a cat sitting in the sun by the back door made it that much easier for us to imagine ourselves and our pets living there.
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| Source: Lucy with husband Aaron and their American staffy Drax. |
“Having a picture where there was a dog on the couch or a cat sitting in the sun by the back door made it that much easier for us to imagine ourselves and our pets living there.
It showed us that pets had previously lived in and thrived in the comfort of that home,” she said.
“It wasn't the case where we didn't consider other listings, but knowing a backyard was already ‘dog-proofed’ meant it was one less thing we had to be concerned about during the stressful process of moving.”
Lucy said she would even consider placing a higher offer on a property with the right pet-friendly features for her fur babies.
“If a property already included a safe, sturdy cat enclosure or had other special pet features, we definitely would've considered placing a higher offer. Colourbond fencing was also incredibly desirable and was a must in any listing we viewed.”
“It wasn't the case where we didn't consider other listings, but knowing a backyard was already ‘dog-proofed’ meant it was one less thing we had to be concerned about during the stressful process of moving.”
Lucy said she would even consider placing a higher offer on a property with the right pet-friendly features for her fur babies.
“If a property already included a safe, sturdy cat enclosure or had other special pet features, we definitely would've considered placing a higher offer. Colourbond fencing was also incredibly desirable and was a must in any listing we viewed.”
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| Source: ALX Creative Media |
ALX Creative Media Real Estate Photographer, Alexandra Wetzel, said real estate marketing is shifting away from selling a property to selling a lifestyle.
“Staging pets in real estate photos has become fairly common over the last few years. However, it ultimately depends on the agent and vendor's personal preferences,” she said.
“Pets are a big part of our lifestyle. The idea is to draw buyers in by creating an emotional connection — who doesn’t love a cute puppy? Properties with larger yards, often suited to families with young kids and a family dog, tend to feature pets.”
“Staging pets in real estate photos has become fairly common over the last few years. However, it ultimately depends on the agent and vendor's personal preferences,” she said.
“Pets are a big part of our lifestyle. The idea is to draw buyers in by creating an emotional connection — who doesn’t love a cute puppy? Properties with larger yards, often suited to families with young kids and a family dog, tend to feature pets.”
“For rural properties, having pets, animals, or livestock in the shots is a must, as they are an essential part of the lifestyle.”
It also helps to showcase property features, like equestrian facilities, where showing horses and people riding makes the photos and videos more engaging.”
Lead Image Source: Open2View ACT. Rollo often features in property listings.
About Money.com.au:
Money.com.au is an Australian financial comparison platform founded by industry experts in 2019. Its goal is to provide people and businesses with financial education and access to financial products.
MEDIA RELEASE, 19th September 2024
Related Topics:
Top 5 Property Must-Haves for Pet Owners
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