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Eureka Pet Co new wild protein Dog Food

Kangaroo and Wild Boar the latest treat dished up to Aussie dogs!

Australian pet expert, Richard Bowker - formerly of Petbarn - has used his 20+ years of experience to create the country’s most nutritious, sustainable, and affordable dog food.

The Founder of Eureka Pet Co is proud to have created a no-nonsense, high-protein diet for dogs using Australian wild proteins such as Kangaroo, Venison and Wild Boar, which are ethically harvested and naturally low carbon.

“So many recipes these days say they are "Kangaroo” when really, they may only be 25% meat! I want our customers to know that their dogs are getting at least 90% real meat, bones, and organs - just as nature intended.”

“We use ingredients with purpose - everything is included for a reason and our recipes are carefully crafted to avoid fillers and preservatives,” added Richard.

Eureka Pet Co combines local, quality, wild and ethically sourced proteins with a mix of super foods. By gently processing these with the benefit of solar powered air- drying technology, every Eureka recipe contains everything that your dog needs in a way that is much kinder to the planet.

“If we really want to move the needle on climate, we need more sustainable products that are also affordable. When creating Eureka Pet Co, we looked through our supply chain for every opportunity to do that. 

We source local ingredients to minimise food miles, wild proteins to minimise waste, use solar ovens to reduce electricity, and sell direct to public online so we can pass on maximum value to the customer without a retailer as the middleman,” said Richard.

The food is 100% carbon neutral and certified by NOCO2 - Australia’s longest running carbon certification program.

High-profile Vet and customer Dr Glen Richards, formerly of Shark Tank Australia, Founder and Former CEO of Greencross - the largest pet care company in Australia, says “My two Cavoodles Alfie and Chloe honestly can’t get enough of it! If you want the best nutrition for your dog without much fuss, this is one option that really delivers all the benefits of a raw diet with the convenience of a dry food.”

The new subscription meal plans are customised for each dog based on weight, activity level and body condition so you can feed them to a lean body mass and maximise lifespan, this can add up to two years to a dog’s life.

“You'll also notice that you feed a lot less on Eureka because there are zero fillers which means you'll also be picking up a lot less poo” added Richard!

Sydney-based dog trainer, Jess Van Der Meer from The Bright Canine is also a big fan saying that “As a trainer it’s a huge part of my training to find food that motivates the dogs. I’ve added Eureka to add more variety in my treat pouch and the dogs are loving it! 

I’m so glad to use a food that isn’t full of preservatives and fillers. The fact that there are no numbers in the ingredients list is a huge plus, and the fact that it’s Aussie owned and made is the cherry on top!"

Price & Where to Buy:

The cost of your subscription will vary depending on your dog's weight so you will obtain a cost per day after entering all your dog's details via the "Build a Bowl" calculator. The larger your dog, the bigger the savings on the price per kg!

RRP: $39 (500g) - $108 (1.8kg) for 
Wild Boar & Free Range Chicken; $39 (500g) - $118 (1.8kg) for Wild Venison & Pastured Lamb / Wild Kangaroo & Pastured Lamb (free shipping Australia wide) at

You can follow them at and @eurekapetco on Instagram

MEDIA RELEASE, November 2022

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