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Laila and Me Opens Crowdfunding October 12

Laila and Me crowdfunds on the back of global demand for healthy, Australian pet treats

At Laila and Me, we are on a mission to provide healthy alternatives to commercially packed dog treats. We aim to make them assessible to everyone in Australia through our online sales and distribution methods. Our vision is to educate pet parents on the healthier alternatives for their pets to live a better and happier life.

Many dog treats available contain long ingredient lists which are difficult to read, let alone pronounce. These treats are full of preservatives, artificial flavours and colours, making them unhealthy for our pets. 

So, in 2015, Laila and Me was launched, to provide Australian-made freeze-dried pet treats that are single ingredient, 100% human grade and locally sourced, that are not only tasty, but healthy too!

Since then, we have grown from strength to strength. From humble beginnings of our first market stall, and first few hundred followers, to our 42,000 followers on Instagram today, we have scaled our business and expanded, opening our second factory in 2021 and bringing manufacturing in house.

From our Melbourne and Bendigo warehouses, we are currently servicing over 7,500 direct customers and over 270 wholesalers each year through our e-commerce platform.

However, we have outgrown our current operations with demand far exceeding supply. We have tried and tested our products on our loyal tribe with over 1,800 5-star reviews, so with the rise of pet ownership increasing rapidly, we need your help to grow.

Thanks to the overwhelming demand for healthy pet treats, our small business is now a seven-figure business that has experienced year on year growth for seven years straight.

Last financial year, we had a 48% increase in revenue, with the previous year at 228% growth. This is resulting from significant business investment into the expansion of the business from bootstrapping the business in the early days to reinvestment of profits. 

We are now ready to take Laila and Me to the next level by offering shares through a crowdfunding campaign where you can buy shares from as little as $250.

Pet food production is a 3-billion-dollar industry in Australia, inclusive of 775-million-dollars of online pet food and pet supply sales [1]. In FY22, Laila and Me’s market share amounted to 0.03% of the total Australian pet food production industry, highlighting strong growth opportunities for years to come.

Anticipated demand for FY23 includes strong growth in both manufacturing and distribution as we continue to field major distribution and export opportunities due to supply constraints. 

We have a large opportunity to service more pet businesses with contract manufacturing as we are currently turning away orders due to our capacity and resource constraints. Both domestic and international consumers are increasingly seeking premium and high-quality products for their pets.

Laila and Me will use its capital raise to expand into international markets and grow their footprint in the Australian pet food production industry. 

We have reinvested every cent possible back into the business but we need more funds to take us to the next level. Your investment today will help us achieve our vision of becoming Australia’s most trusted pet food and pet treats manufacturer.

For more information, visit

For details on how to invest, visit

[1] Ibis World Report: pet food production in Australia & Pet food production in Australia

MEDIA RELEASE, 11th October 2022

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