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Safe Pets Safe Families receives 50 tonne pet food donation for Homelessness Week 2022 

With the increased rate of pet ownership in Australia [1] and an increase of those who are facing disadvantage or crisis, there is growing concern about how pet owners will provide their pet with essential care and supplies.

In recognition of Homelessness Week (1-8 August), the Petspiration Foundation and Ivory Coat will be donating 50 tonnes of bagged pet food to Safe Pets Safe Families (SPSF) as part of their Fill Their Bowl Project to support vulnerable people and pets in South Australia.

Through this generous donation, SPSF will be able to continue supporting vulnerable owners and their pets and ultimately reduce the occurrence of surrender, animal abuse, neglect, and euthanasia.

SPSF founder, Jennifer Howard, says that the Fill Their Bowl Project is an integral part of their organisation and allows them to make a real difference to the people and pets within the community.

“The rising cost of living and an increase in pet ownership has really impacted many who are experiencing crisis or are at a disadvantage, and through my own personal experience I can appreciate what it feels like to be in a position when you’re unable to care for a pet, and I don’t want anyone else within the community to have to experience this,’ says Jennifer.

“With regular help from volunteers and generous partners - such as Ivory Coat and the Petspiration Foundation - we can maximise our impact and continue our mission to help keep vulnerable people and their pets together by alleviating the burden of providing essential pet care during times of hardship.”

“Since our inception in 2013, we have distributed hundreds of paw packs through Paws and Pals outreach service, supporting several families and pets in need. This donation is key in helping us to make an immediate impact on pets and people experiencing difficulty in the state.”

Ivory Coat’s National Account Manager, Sam McLoughlin, says that they value the opportunity to help ease the burden on South Australian pets and their owners.

“We’re proud to partner with Safe Pets Safe Families and support the ongoing and incredible work that they carry out to help relieve the burden on pet owners across the state,” says Sam.

“Pets are such an important part of our lives and struggling to provide them with essential care can be extremely stressful for owners. By donating pet food, we hope to play a part in SPSF’s journey towards making a change to the lives of hundreds of pets across the state.”

Petspiration Foundation CEO, Shane Young, says that they’re proud to partner with Ivory Coat and SPSF to assist in easing the financial strain on pet owners and help reduce the number of healthy pets being surrendered to shelters.

“The bond between pets and their people is important, and we want to continue supporting this integral bond through SPSF,” says Shane.

In conjunction with the Fill Their Bowl Project, Ivory Coat will be providing additional donations to SPSF’s Paws and Pals program, partnering with homeless organisations and facilities to provide pop up veterinary clinics every few months to remove barriers for the homeless and their pets.

Safe Pets Safe Families encourages those who are able to donate pet food, providing a meal and peace of mind for a struggling family and their pet.

Drop off locations are available at

About Safe Pets Safe Families

Safe Pets Safe Families was founded in 2013 by Jennifer Howard, working with people and pets in crises to improve outcomes and reduce the occurrence of surrender, animal abuse, neglect, and euthanasia. 

We actively assist our clients in finding safe housing and provide strategies to reduce the incidence of intergenerational poverty.

Since inception, the not-for-profit organisation has donated hundreds of meals to pets in need and has seen exponential growth over recent years. The organisation services South Australia.

About the Petspiration Foundation

The Petspiration Foundation (formally PETstock Assist) is a registered charity committed to helping pets and people to live better. Through its partnerships and programs, the Foundation raises awareness and changes perceptions to make a positive impact today and leading change for a better future.

Since its inception in 2007, the Petspiration Foundation has raised more than $6.6 million, found homes for more than 13,000 rescue pets and donated more than $80,000 to support flood affected areas in 2022.

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