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March is PETstock Assist National Pet Adoption Month

National Pet Adoption Month shines a light on pets most in need in 2022

Throughout March, PETstock Assist will once again host its long-awaited annual National Pet Adoption Month to help change the lives of rescue pets in need of a permanent or temporary home, and of humans eagerly awaiting their perfect match.

Over the past few years, the pet adoption landscape has experienced dramatic yet positive changes. Now, with thousands of Australians claiming the pet parent title, the industry is facing new challenges, where thousands of cats and kittens remain homeless.

Every year 80,000 urban stray cats are killed by councils as a way of managing unowned animals [1]. According to PetRescue, killing cats has the opposite effect as the remaining cats produce larger, healthier litters due to less competition for food sources.

PETstock Assist’s Charity and Events Lead, Jessica Curtis, says that after seven national adoption initiatives, it’s important to review current trends within the landscape so that we can continue, as a nation, to break the cycle of pet homelessness in Australia.

“The pet adoption landscape changes rapidly, and this year we’re seeing more cats available for adoption compared to other animals, closely followed by large dogs and bonded pairs - animals that have entered rescue together and need to be adopted together,” says Jessica.

 Sam Mac (ambassador) with his adopted cat Cleocatra  

Morning TV Weatherman and animal welfare advocate, Sam Mac, has joined forces with PETstock Assist to help the thousands of homeless animals across the country find a place to call home, with his two rescue cats, Coco and Cleocatra, sitting proudly by his side.
"I'm a big believer that we don't choose our adopted animals, they choose us,” says Sam.
"My cats are so unimpressed by everything I do. They sit there with solemn looks on their faces, judging my every move. But there's something about their nonchalance that I find so hilarious. There's a reason cats dominate the internet; they make us laugh!

"The day that I found Coco at the shelter, I fell in love. I believe that deep down they know you've given them a second chance at life, and they'll repay you forever. This may make my life sound really sad, but that little white fluff ball is one of the best things to ever happen to me.”

As always, PETstock Assist is encouraging Australians to Adopt Different this March and shift their thinking towards how they can make more sustainable choices, remove unfair biases towards pet adoption and address the crisis at hand by considering a pet that is most in need.

“Growing your family to include an adopted cat, large dog or bonded pair will not only enrich your life, but also the life of the adopted pet by offering them a safe and loving environment to thrive in,” says Jessica.

“If you’re not able to adopt, there are several ways that you can help solve pet homelessness in Australia. By fostering or volunteering at your local rescue group, you’re not only providing a safe place or care for an animal in need, but you’re also creating space for stray animals seeking shelter. By donating in store throughout March, you will be supporting PETstock Assist and helping them continue their rescue initiatives.

PetRescue Co-Founder, Vickie Davy, says that while they often take a back seat in adoptions compared to dogs, cats make fantastic pets, which is why, together with PETstock Assist, they’re on a mission to educate people on the benefits of adopting or fostering a cat.

Owner Lyndell with her rescue cat, Dave (Credit: PETstock)

PetRescue has more than 36,000 cats listed for adoption annually, and of those, 92 per cent will work well with families with dogs and 82 per cent of cats can go to families with children under the age of five years old,” says Vickie.

“Every cat has a unique personality, and they love their humans just as much as dogs do. Cat adopters are often surprised how quickly they form a special bond - it’s almost as though they know you’ve saved their life. We hope at the end of March, that together we’ve made a change in the very big and very real issue at hand.”

For more details on PETstock Assist’s National Pet Adoption Month visit in March. 

Community members are encouraged to head into selected stores on Saturday 19th March to meet rescue pets available for adoption or fostering.

The numbers: pets killed in pounds - PetRescue

About PETstock Assist

PETstock Assist is a registered charity committed to making a long-term difference and positive change in the lives of pets and families in need by providing education, raising awareness and providing donations. PETstock covers all operational costs of PETstock Assist which means that 100% of donations to PETstock Assist are donated to charities and projects that share its mission.

Since inception, PETstock Assist has helped to microchip more than 22,000 pets, found homes for more than 12,000 rescue pets, coordinated food drives and donated more than $4 million to charities including Guide Dogs, Assistance Dogs, Pets of the Homeless, Zoos Victoria Animal Welfare and Extinction projects, individual rescue groups and more.

MEDIA RELEASE, 1st March 2022

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