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Safely Secured Anti-Theft Dog Lead & Harness



Dog theft increase sparks push to secure our pets

The latest crime statistics reveal a spike in the number of dogs being reported stolen in the months since COVID-19 gripped Australia.

The figures show dog thefts more than doubled in the first three months since the start of the first lockdown compared to the same time last year.

Pooch pinching has reached its highest level in five years with 238 dogs reported stolen between July 2019 and June this year.

Across Australia it has resulted in some dog owners exercising far more caution.

Dog owner Beckie Peel, of Elwood Victoria said she no longer felt comfortable leaving her dog outsid
e cafés or tied up during errands. “It’s always in the back of your mind,” Mrs Peel said. 

“Our dog Inca is a part of our family so to see her stolen would be heart breaking for us.” Mrs Peel is among the first dog owners in Australia to trial a Melbourne-designed lockable lead and harness system aimed at deterring opportunistic thieves.

Matt McShane, the creator of Safely Secured says a sales increase reflected the fact more pet owners wanted peace of mind. 



Featuring 1.5 mm stitched-in stainless steel, the leash also requires a code before the animal can be released.

“There was already anecdotal evidence to suggest specific breeds were being targeted for dodgy resales, but the latest statistics now backs this up,” Mr McShane said.

Mr McShane said sales in the product had steadily increased since its launch, even amid Melbourne’s tough COVID-19 restrictions. 

“Our pets have become so much more important for us as we have navigated the impact of the pandemic,” he said.

“But there are so many stories across Australia of owners returning to find their beloved dog missing.

“We created a dog lead and harness that conveniently secures your pet without fuss, whether they are at the supermarket or dropping into a local café.” 

Price & Where to Buy:

RRP: from A$86.18 (pre-order) at www.safely-secured.com

Follow Safely Secured on Instagram @safelysecured and on Facebook @safelysecureddogs

MEDIA RELEASE, 13th October 2020
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