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Roch Lola - Luxury Fashion for Dogs


New luxury fashion label for dogs and their style conscious people ...

Founded in Melbourne, Roch (pronounced ‘Rock’) Lola is a luxury fashion label for dogs and their style conscious people. Combining premium quality and bespoke design with practicality, the Roch Lola collection is as functional as it is fashion-forward. 


Named after St Roch, the patron saint of dogs, and Lola – the muse and inspiration, Roch Lola is for people who really love dogs and appreciate the unique and special connection we have with them. 

Born out of a desire to bring something a bit more considered to the pet lifestyle space, Roch Lola founder Abbey Hogan, a lawyer in her day job, spent months researching and testing the collection. 

‘I struggled to find accessories for Lola, my chocolate Labrador. Quality and design are important to my value set and I wanted Lola to wear accessories that celebrated her and my personality. I am so thrilled to be able to share a collection that is classic yet bold and fun and offer something just a bit different to the rest of the pack’ says Abbey. 

The playful collection consists of a leather collar, lead and printed scarf, available in a wide range of colours and custom design prints (scarves) with sizes suitable for smaller pups (XS) to larger burly pooches (XL). 

With a focus on quality and craftsmanship, the vibrant coloured leathers (7) are sourced from one of the oldest tanneries in Milan, Italy. Traditionally used for high end handbags and small leather goods, they have been especially finished with a coating making them resistant to scratching, water and dirt meaning they will maintain their lovely matt appearance for longer. 


Nubuck leather, a soft and luxurious leather, lines the collars and the hand loop ensuring maximum comfort for both dog and walker. The custom designed bespoke collar hardware is made of marine grade stainless steel, making it extremely durable and ensuring it is not susceptible to rust or corrosion. 

The clasp on the lead is made of solid brass and all of the hardware has been plated in a consistent polished nickel finish. The weight of the hardware really exemplifies its quality. These premium materials ensure Roch Lola pooches wear a high quality product whilst injecting a little personality into their accessories.

Complementing the leather range is an extensive collection of printed scarves

Inspired by fashion and art combining bold hues and stunning prints, Roch Lola worked closely with Din & Bloom Studios on developing the unique and exclusive prints, which were designed to coordinate with the leather collection. 

There are 5 prints, each available in multiple colour options. 

The high quality standards ensure the fabric choice is very considered and deliberate. Soft, and offering the perfect drape, the scarves have the look and feel of luxury yet are intentionally very robust and can be easily washed in the machine as necessary.

RRP: $35 (scarves); $77 -$85 (collars); $120 (leads) at 
www.rochlola.com.au
All collars include a complimentary dog tag. 

Find them on Facebook at www.facebook.com/rochloladoglabel/ and
Instagram @roch_lola

MEDIA RELEASE, 18th March 2019
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