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Australian Dog Lover
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Let’s be honest—our pets are living large. And Aussies? We’re absolutely smitten with our furry family members.
From doggy day spas and pet-friendly brunch spots to designer collars and luxury cat hotels, pets are no longer “just pets”. They’re housemates, best mates, and for many, the first (and most pampered) “kids” in the family.
So, it’s no surprise in our hyperconnected world that a new generation of pet parents is emerging. And they’re not just filling treat jars and fluffing dog beds—they’re turning to smart tech to give their four-legged companions the best life possible.
Fur Real: tech-savvy pet care is booming
According to new research from Samsung, 80% of Gen MZ (millennials and Gen Z) are using smart tech to manage their caregiving routines – inclusive of their pets —whether that’s feeding schedules, playtime, or keeping the floors fluff-free while they’re at work.
Just ask the Donaldsons—a NSW family juggling a toddler, their dog Chile and kitten Truffle. With a little help from smart tech (and a lot of heart), they’ve created a home that works for everyone, whether they walk on two legs or four paws.
Watch how the Donaldsons use smart tech to care for their loved ones:
Meet Nom Nom, the vacuum cleaner that doubles as a pet sitter
The Donaldsons use smart tech to automate their home and keep a virtual eye on their pets. Their MVP? Their Samsung Jet Bot Combo AI affectionately named Nom Nom. It keeps the floors spotless and doubles as a roving pet cam—perfect for checking in on Truffle’s antics while the humans are out.
Nom Nom is also set up to send an alert through the SmartThings app when Chile the pup starts barking, allowing the Donaldsons to check in on her if she’s distressed and remotely turn on the TV or play music to help soothe her.
They’re not alone. Samsung research has found that thirty percent of Aussie pawrents say they use smart devices to create a happier home for their pets—whether that’s through temperature control, ambient music or smart cameras.
And when it comes to mealtime? Smart feeders are changing the game, with one in five pet parents using them to ensure their pets never miss a meal—or a treat. No more guilt if you’re running late. Dinner’s still served.
They’re not alone. Samsung research has found that thirty percent of Aussie pawrents say they use smart devices to create a happier home for their pets—whether that’s through temperature control, ambient music or smart cameras.
And when it comes to mealtime? Smart feeders are changing the game, with one in five pet parents using them to ensure their pets never miss a meal—or a treat. No more guilt if you’re running late. Dinner’s still served.
It’s not just about gadgets. It’s about the way we care
In our increasingly busy lives, smart tech is helping Aussies care smarter, not harder. And that’s something Dr Justin Coulson, one of Australia’s most trusted parenting experts, understands well.
“Caregiving is about creating a space where those we love feel safe, supported and emotionally secure,” says Dr Coulson. “That applies whether you’re raising children, caring for pets or any other dependants.”
Here’s how the Donaldsons’ everyday choices reflect that philosophy, with a little help from smart tech
In our increasingly busy lives, smart tech is helping Aussies care smarter, not harder. And that’s something Dr Justin Coulson, one of Australia’s most trusted parenting experts, understands well.
“Caregiving is about creating a space where those we love feel safe, supported and emotionally secure,” says Dr Coulson. “That applies whether you’re raising children, caring for pets or any other dependants.”
Here’s how the Donaldsons’ everyday choices reflect that philosophy, with a little help from smart tech
1. Routines offer reassurance: Keeping consistent mealtimes, walks and quiet time helps build a sense of stability and trust. The Donaldsons use smart feeders to keep their pets’ meals on track, even when life gets unpredictable. Samsung’s research found one in five pet parents now use smart feeders to support consistent routines.
Dr Coulson explains, “Routines help reduce stress and build trust. When our loved ones know what to expect, they feel more secure and settled.”
2. Create a calm environment: A peaceful home helps reduce anxiety and boredom. The Donaldsons use smart lighting, gentle music, and even curated TV content to create a soothing vibe. Turns out, one in three Aussies with smart tech leave the TV on for their pets when they’re not home. And while nature docos might seem like the obvious choice, Samsung’s research reveals that cartoons are the top pick for furry viewers—followed by music videos, sports and even feature films. That’s right—movie night isn’t just for humans any longer.
Dr Coulson says, “A calm, predictable space supports our emotional wellbeing. It’s not about having a perfect home, but a peaceful one.”
Both Chile and Truffle wear Samsung SmartTags, meaning Nom Nom can easily find them—no matter where they’re hiding.
4. Automate the everyday: With a toddler and two pets, the less the Donaldsons have to think about chores, the better. Their robot vacuum is set to timed cleans, freeing up time and mental space for what really matters—being present. Samsung research shows that smart tech helps over a third of Gen MZ feel more confident and connected in their caregiving roles.
The future of pawrenting
As Phil Gaut, Director of Consumer Electronics at Samsung, puts it:
“Smart technology is redefining the way Australians look after their loved ones and the things they care most about—from kids and parents to pets and plants. Our insights tell us Gen MZ are already embracing smart devices to support daily life, and it’s clear that connected living is no longer a future concept, but a current reality.”
So, whether your dog’s a “Bluey” fan or your cat prefers jazz, there’s a smart solution to keep them entertained, safe, and loved—even when you’re not at home.
Because let’s face it—being a pawrent is a full-time job. And now, smart tech is the assistant we all deserve.
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