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The Petstock Foundation partners with ambassador Laura Byrne to create a better future for all pets
With nearly 1 in 5 Australian households welcoming a new pet in recent years, the Petstock Foundation is calling on Australians to create a better future for pets this National Pet Adoption Month by considering adoption.Currently, more than 10,000 animals, ranging from cats and dogs to guinea pigs, birds, reptiles, and even larger pets like horses, are in search of loving homes [1].
According to the Petstock Pet Parent Report 2024, the most significant barrier to adoption is uncertainty about a pet’s history, with 53% of prospective adopters concerned about behavioural or medical issues. Education is key to overcoming these barriers.
Leading podcaster and reality TV star Laura Byrne, has partnered with the Petstock Foundation for the second time as an ambassador for National Pet Adoption Month 2025.
According to the Petstock Pet Parent Report 2024, the most significant barrier to adoption is uncertainty about a pet’s history, with 53% of prospective adopters concerned about behavioural or medical issues. Education is key to overcoming these barriers.
Leading podcaster and reality TV star Laura Byrne, has partnered with the Petstock Foundation for the second time as an ambassador for National Pet Adoption Month 2025.
Laura says, “There are so many pets that need a loving home and I think there is a deep sense of appreciation and love that comes from adopting a rescue animal rather than ‘buying’ an animal. I really want to change the stigma that rescue animals come with behavioural issues or past traumas - as often they have the most beautiful temperament.
The kids love having animals and I think it gives them such a good sense of responsibility as they help to take care of them. It really is something special.”
Animal Behaviourist Lara Shannon explains, “Many rescue pets, including dogs, cats, and smaller animals, are already house-trained and have basic manners. Most of the time, adopting a pet isn’t starting from scratch—it’s about building on the great traits they already have.”
Lara also encourages adopters not to overlook larger pets or bonded pairs, "For example, larger dogs don’t necessarily need more exercise than small dogs — it depends on their breed, age and personality. Bonded pairs are also perfect for those worried about leaving pets alone during the day, as they keep each other company.”
Head of Petstock Foundation, Jessica Curtis encourages potential pet parents to consider different breeds of pet, depending on what their individual living circumstances allow:
“With housing situations in mind, National Pet Adoption Month is a chance for Australians to consider not only traditional pets like dogs and cats, but also smaller companions like guinea pigs, birds and reptiles that may be easier for renters to adopt. Together, we can help create a better future for all pets and people.”
With 97% of Australians agreeing that pets positively impact their lives and 95% noting that pets improve their mental health, it’s clear that the human-animal bond is vital to wellbeing. Additionally, cats are increasingly thriving in unconventional environments, with 53% living in share houses and 51% in households with five or more people.[2]
“Adoption doesn’t just change the life of the animal,” says Jessica. “It enriches families, and individual lives. It’s about building a better future together.”
The Petstock Foundation exists to strengthen the rewarding bond between pets and people and has found homes for more than 41,000 rescue pets since its inception in 2007.
Animal lovers are encouraged to visit their local Petstock store during March to find a rescue pet that needs a loving home. Across National Pet Adoption Weekend, Saturday 22nd and Sunday 23rd March, select stores will have rescue pets available for adoption or fostering in store.
To empower a better future for all pets, you can donate to the Petstock Foundation in-store or online.
With 97% of Australians agreeing that pets positively impact their lives and 95% noting that pets improve their mental health, it’s clear that the human-animal bond is vital to wellbeing. Additionally, cats are increasingly thriving in unconventional environments, with 53% living in share houses and 51% in households with five or more people.[2]
“Adoption doesn’t just change the life of the animal,” says Jessica. “It enriches families, and individual lives. It’s about building a better future together.”
The Petstock Foundation exists to strengthen the rewarding bond between pets and people and has found homes for more than 41,000 rescue pets since its inception in 2007.
Animal lovers are encouraged to visit their local Petstock store during March to find a rescue pet that needs a loving home. Across National Pet Adoption Weekend, Saturday 22nd and Sunday 23rd March, select stores will have rescue pets available for adoption or fostering in store.
To empower a better future for all pets, you can donate to the Petstock Foundation in-store or online.
Visit www.petstock.com.au/adopt to find out more.
1. https://www.petrescue.com.au - accessed 6 January 2025
1. https://www.petrescue.com.au - accessed 6 January 2025
2. Petstock Pet Parent Report 2024
About the Petstock Foundation
The Petstock Foundation is a registered charity that exists to empower a better future for pets and people. Since its inception in 2007, the Foundation has raised more than $14 million to date and has found homes for more than 41,000 rescue pets. Petstock Foundation is contributed to by the fundraising initiatives of the Petstock Group, donations by business partners and team members as they come together for the pets that inspire them. 100% of funds raised go towards the Foundation to support its charitable partners and projects with all operating costs covered by the business.
About the Petstock Foundation
The Petstock Foundation is a registered charity that exists to empower a better future for pets and people. Since its inception in 2007, the Foundation has raised more than $14 million to date and has found homes for more than 41,000 rescue pets. Petstock Foundation is contributed to by the fundraising initiatives of the Petstock Group, donations by business partners and team members as they come together for the pets that inspire them. 100% of funds raised go towards the Foundation to support its charitable partners and projects with all operating costs covered by the business.
MEDIA RELEASE, 19th March 2025
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