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‘A happy, healthy dog is a vital dog, and all dogs deserve to be vital dogs’.
They say necessity is the mother of invention, and that certainly holds true for Queensland wellness professionals Adam and Alana Hamilton, who created VITAL DOG — a new line of functional food supplements for dogs — to help out with their dog Nala’s health struggles and promote her health span.
With pets increasingly considered a special part of the family, Adam and Alana treat their 4-year-old Rottweiler, Nala, with the same care and dedication as their own health. Alana is a naturopath and Adam is a certified nutritionist of both the human and canine variety.
“While we wish our dogs could live forever – or for at least as long as we do – sadly, that’s not the case. But while they are with us, we want them to live their best lives,” says Adam. “For us, VITAL DOG encapsulates all of that!”
“We’ve had Nala since she was a puppy, and she struggled for over a year with stubborn ear infections, plus incurred a shoulder injury from doing zoomies on the deck – classic Nala!” exclaims Adam.
“Our vet prescribed medications, but the results were mediocre, and the side effects like digestive issues and a lull in her mood made us uneasy. We also couldn’t find any supplements that quite met our standards for what we’re happy to feed to Nala. That’s when we thought, why not create something ourselves to support her healing naturally?”
Tapping into their expertise in health sciences, Adam and Alana developed an all-natural, nutrient-rich food supplement in their own kitchen specifically for Nala. Within four weeks, they saw amazing improvements in her health, sparking the vision for VITAL DOG!
“Nala’s ear scratching and head shaking reduced significantly and her limp began to fade. Within 8 weeks, she was completely symptom-free – her mood improved, her coat shone brighter, and she was more energetic than ever!” says Adam.
Functional meal toppers complement balanced pet diet
Nala’s veterinarian, Dr Che Phillips, was equally impressed by the remarkable transformation, highlighting how functional supplements or ‘meal toppers’ can complement a balanced pet diet.
“Although there are many readily available nutritionally balanced diets out there, certain ‘functional’ ingredients may be absent in our pets’ diets,” explains Dr Che.
“For instance, probiotics offer a range of health benefits not only to the gastrointestinal system but many of our other body systems, and even our mood. Meal toppers can also contain immunomodulating ingredients, which may help with chronic health conditions like skin allergies.”
Also, like humans, not all dogs are the same nor thrive on the same diet.
“As humans, we might take magnesium for muscle cramps or vitamin C when we feel a cold coming on,” she adds. “Our dogs don’t get the choice to reach for supplements that they need. A meal topper therefore may have the potential to address some of the individual and varying nutritional needs of our canine companions.”
While VITAL DOG may help address some of the unique nutritional needs of our dogs, it's crucial to recognise when your pet’s needs may require veterinary attention.
“If you feel like your dog is not at the peak of their performance or health, then it is strongly advised to seek veterinary consult,” says Dr Che.
“Supplements like VITAL DOG may complement what your vet prescribes or be an option when no obvious treatable or serious cause is identified and your pet is simply having a few niggling and/or chronic issues, or you would like to supplement their current diet for their overall wellbeing.”
Why VITAL DOG?
All-natural and Australian made and owned, VITAL DOG meal toppers supports up to 8 key areas of canine wellness, including gut health, allergy and itch support, joint mobility, dental hygiene, general vitality and more.
VITAL DOG supplements are also supaw easy to sprinkle over your dog’s food each day, promoting canine wellness and longevity.
“Many owners have fussy dogs that may reject overly-processed supplements which contain unnecessary and unnatural additives,” says Adam.
VITAL DOG supplements are also supaw easy to sprinkle over your dog’s food each day, promoting canine wellness and longevity.
“Many owners have fussy dogs that may reject overly-processed supplements which contain unnecessary and unnatural additives,” says Adam.
“Dog parents who participated in our pre-launch feeding study gave VITAL DOG meal toppers a perceived enjoyment rating of 95%!”
- VITAL DOG Multi-Benefit Wellness Blend: The many-in-one, comprehensive wellness and longevity formula that supports the most vulnerable areas of a dog’s health as they age.
- VITAL DOG Advanced Gut Health: Packed with 5 billion live probiotics in a 4 gram serving, along with prebiotics and gut-nourishing compounds, this product promotes digestive health and enriches the microbiome.
- VITAL DOG Advanced Allergy & Itch: Formulated with targeted probiotics and anti-inflammatory ingredients, this topper contributes to the alleviation of discomfort and irritation caused by allergies, supporting skin, ear and paw health.
Free from synthetic vitamins, fillers or artificial flavours, and available in eco-friendly, recyclable tin packaging.
Price & Where to Buy:
About Vital Products Group Pty Ltd
Vital Products Group is dedicated to creating high-quality, functional food solutions that enhance pet health and longevity via VITAL DOG. Through innovative formulations and a commitment to natural ingredients, Vital Products Group continues to set new standards in pet wellness.
Vital Products Group is dedicated to creating high-quality, functional food solutions that enhance pet health and longevity via VITAL DOG. Through innovative formulations and a commitment to natural ingredients, Vital Products Group continues to set new standards in pet wellness.
Images Credit (all): VITAL DOG
MEDIA RELEASE, 15th November 2024
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