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Oscar & Friends' new Big W Collection

Oscar & Friends launches a new pet accessories collection at Big W

Drawing from a four-decade legacy within the fashion industry, Oscar & Friends, the fun and functional pet accessories brand, is excited to announce the launch of its new Value collection into Big W this May 2024.

Designer of Oscar & Friends, Julia Hemingway explains, "We are thrilled Big W has taken this Value collection nationwide, instore and online, including high quality and extremely affordable Grooming brushes, plus the cutest matching sets of Collars, Leads, Harnesses & Waste bags dispensers, which come in a Pink, Khaki and Beige.

“The best part about this Value collection is everything matches back and the prices are so accessible, you don’t need to think twice about buying a few items or the whole set. Let's be honest, matching matters for our furry friends.”

The new pet care value range is available in three sizes and three different colourways, catering to dogs from the smallest Dachshunds to the largest Golden Retrievers. This stylish range features matching sets of collars, leads, harnesses, and dog waste dispensers, available in The Khaki Set, The Beige Set and The Pink Set.

Oscar & Friends also offers a variety of high-quality grooming products, including a 2-in-1 groomer brush, de-shedder brush, self-cleaning everyday brush, slicker brush, nail clippers, and grooming gloves.

"We take our quality very seriously, with every product undergoing thorough testing for durability and functionality to ensure our four-legged friends receive the best and most comfortable products. The namesake, Oscar, a cherished puppy within the organisation, served as the inspiration behind the brand name. 

We now offer a wide range of products for your dogs and cats, including tethering, toys, grooming and home, with plans to expand into a comprehensive range of pet categories for all species big and small,” says Designer Julia Hemingway.

Oscar & Friends was born from a notable gap in the market for affordable yet fun pet accessories. The brand emerged as a natural evolution for the Accessory Company Group, with a dedicated Pet team focusing its expertise now on our four-legged friends, keeping up with the latest seasonal trends and unwavering attention to detail, especially in functionality and finishes.

Designed in Melbourne, the range is available to shop at the Australian department store Big W online and in stores throughout Australia.

MEDIA RELEASE, 23rd May 2024

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