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Dog brand DOGUE celebrates 25 years of pampering Aussie dogs

It's a dog's life as doggy brand DOGUE celebrates 25 years of pampering Aussie pooches - that's 175 doggy years of pure canine love!

Next month, DOGUE celebrates 25 years since the start of the journey to becoming Australia’s leading luxury dog brand. That’s 175 dog years of providing the best canine experiences, coiffeur and products, and all-round happiness.

To celebrate this wonderful milestone, DOGUE have launched a range of birthday celebrations to share more love and happiness with the DOGUE community, all canines and their much-loved humans.

DOGUE CEO Margaret Hennessy said DOGUE’s 25th birthday is huge milestone for the business.
“We are really excited to celebrate the incredible relationships we have built with our staff, our suppliers, our customers and of course, all our furry friends. These have made the last 25 years so rewarding and enjoyable,” said Margaret.
“We’ll be celebrating our birthday throughout March, starting with a 25 per cent off our exclusive DOGUE Design range on our actual birthday, Thursday 2 March. Our stores will be decked out with big balloons and birthday decorations, and the teams will be giving away a range of delicious treats for our furry friends to enjoy,” said Margaret.

“We are also launching our DOGUE Cover Dog competition, inviting enthusiastic pooches to join us at the RSPCA Million Paws Walk where they will have the chance to be part of our new DOGUE Autumn look book to be unveiled at our fashion launch party in May.”

Simone Kingston, Founder and Creative Designer of DOGUE said the 25-year anniversary was both a time to celebrate and reflect, but also an opportunity to invest further in DOGUE’s growth strategy and build an even greater future for DOGUE right across Australia.

“It’s been incredible to be able to act and deliver on an idea and a dream inspired by my own dog, Gulliver. Over the last 25 years we have grown from a small start-up business in 1998 with one shop in Sydney to a multi-store, wholesale and online retail business today,” said Simone.

DOGUE in-store Birthday Celebration: 

Customers are invited to attend any of our nine stores in NSW, Victoria and Queensland between 4-6pm on Thursday 2 March 2023 to share in DOGUE’s birthday celebrations. There will be afternoon tea, instafamous guests, treats for everyone’s gorgeous canines, giveaways and a snap “garage” sale of 25% of all DOGUE Design products in store.

DOGUE Cover Dog Competition: 

From 1 April 2023, customers can log on and register their beloved four-legged pooch to participate in the DOGUE Cover Dog competition. More details to follow.

DOGUE Autumn Range Launch Party: 

DOGUE will hold the fashion launch event on Saturday May 13 2023 for all customers, suppliers, staff and media as they unveil their exclusive DOGUE Autumn range and announce the winners of the DOGUE Cover Dog competition. DOGUE will also unveil their new website at this time.

RSPCA Million Paws Walk: 

DOGUE will be continuing to celebrate their birthday celebrations with stands at RSPCA Million Paws Walk in Albert Park (VIC), Sydney Olympic Park (NSW) and University of Queensland on Sunday 28th May 2023. DOGUE Cover Dog finalist interviews, spin the wheel, more giveaways, and pre-walk stretching class (think dog yoga…).

For details, head to the DOGUE website

Store Locations: 

  • NSW: Avalon, Balmain, Bondi, Wahroonga, Zetland
  • VIC: Brighton, Burwood Brickworks, Williamstown
  • QLD: Bulimba

About DOGUE:

Founded by Creative Director Simone Kingston in the late 90s for her pooch Gulliver, DOGUE is an independent luxury dog retail business with its first shopfront established in Woollahra in Sydney’s eastern suburbs in 1998.

  • DOGUE has nine stores across the eastern seaboard, four corporate stores and five franchise stores, and employs 120 people.
  • DOGUE stores offers everything from fashion through to homewares and services including day spas, day care and a country retreat in the green rolling hills of The Southern Highlands.
  • DOGUE Country Retreat is a premium boarding facility set up ten years ago to service DOGUE’s store customers.
  • DOGUE Design is DOGUE’s wholesale arm, designing stylish and unique products – all Australian designed and many locally made.
  • DOGUE also offers an online retail store delivering products right across Australia.
  • DOGUE delivers exceptional quality, premium service and outstanding care to the nation’s top dogs and their humans.

MEDIA RELEASE, 10th February 2023

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