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Lort Smith and Lonely Planet launch a paw-some adoption program

Get your Dog’s Official Pawtograph!

Melbourne institution Lort Smith Animal Hospital and iconic publisher Lonely Planet have joined forces to launch a fun, one-of-a-kind new Adoption Program!

Kicking off on November 28th, every paw counts when you adopt a dog from Lort Smith and receive a free Lonely Planet ‘Atlas of Dogs’ book.

Making it even more fun, before leaving the Lort Smith adoption centre, each adopted dog will stamp their paws and leave their own ‘Pawtograph’ in the front cover of the Atlas with the help of their new family.

This marks a special chapter for families and the book will remain as a keepsake for years to come.

“Adopting a new pet marks a special day in a family’s life and receiving a personalised gift makes the experience even more exciting! Lort Smith are so grateful to our friends at Lonely Planet for their generosity in sharing the beautiful Dog Atlas with our new dog owners.”” says Amanda Doolan, Adoption Centre Manager.

“We’re thrilled to be working with Lort Smith and this is a cute way to mark the adoption of a dog, especially with Christmas approaching.” comments Chris Zeiher, Lonely Planet Snr Director, Trade Sales & Marketing.

The new Atlas of Dogs from Lonely Planet is a fully illustrated guide that explores the who’s who (or should that be ‘woof’s woof’) of dogs. 

Doggy profile pages give the low-down on each one– where they come from, their history, their physical characteristics, and their personality traits. 

There are also special themed spreads on ‘dogs that work’, ‘how dogs communicate’ and ‘doggy heroes’ and more.

Be a canine hero by adopting a dog from Lort Smith and share their Pawtograph for years to come.

Where: Lort Smith Campbellfield Adoption Centre, 25-35 Berwick Road, Campbellfield, 3061

When: from November 28th 2022, 9:30am - 3:30pm

For more details, visit

About Lort Smith:

Lort Smith has been serving the North Melbourne community since 1936. More recently, opening a new site in Campbellfield which is now home to the adoption centre. In 2021 and Campbellfield’s first year opened, 250 animals were adopted from our shelter. Our volunteers gave 6500 hours ensuring all the animals had a warm and comfortable space while they waited for their new homes.

About Lonely Planet:

A trusted voice in travel guidance, Lonely Planet is part of the Red Ventures portfolio. Providing both inspiring and trustworthy information for every kind of traveller since 1973, Lonely Planet reaches hundreds of millions of travellers each year online and via its mobile product helping them unlock amazing experiences.

Lonely Planet can be found on, mobile, video and in 14 languages, armchair and lifestyle books, ebook and more. Over the past 48 years Lonely Planet has printed over 145 million guidebooks covering 221 countries as well as countless other titles showcasing the wonders of the world for travellers of all types. Lonely Planet has been guiding travel for almost 50 years with a core belief that travel is for everyone, with a goal to help more people from more backgrounds to experience the joy of exploration. Because ultimately this helps build a kinder, more inclusive, more open-minded world. Visit Lonely Planet at and join our community of followers on Facebook (, Twitter (@lonelyplanet) and Instagram (

MEDIA RELEASE, 28th November 2022

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