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Woodlea's Bloomville Dog Day Out - February 5



Pamper your pooch at Woodlea and Sugar Republic’s doggy day out

On Saturday February 5, Woodlea in Melbourne’s west is inviting four-legged friends to its large-scale Sugar Republic activation known as Bloomville, for an exclusive doggy day out!

Pet owners are invited to bring their pooch to pose and primp amongst the colourful shipping containers made in the signature Sugar Republic style, brought together by outdoor play spaces to bring a smile to all.

The journey begins by spinning the Weather Wheel, followed by the rainbow playground which leads into a series of colour-blocked, neon-lit spaces. 

Each room opens the door to a world of colour and fun with a super bright mural from Melbourne artist, Kate Pullen, providing the perfect photo moment for pooches.

From a topsy turvy flower power bedroom to planting a little happiness, Bloomville is full of colourful and fun activities that will see visitors making a wish and playing rainbow ping pong - all with their four-legged friend in tow.

What’s more, all ticket sales on the day ($5 per dog / $5 per human) will be donated to Lort Smith Animal Hospital.

To celebrate raising over $10,000 within less than a month, Bloomville has also extended its dates until the end of February, meaning there’s still a whole month to experience the fun that awaits!





As part of Woodlea’s vision to become Australia’s healthiest community and to leave a lasting legacy, Bloomville seeks to raise funds for a handful of local charities, while providing Woodlea residents and visitors alike with some much needed colour and fun, following the trying past two years.

Bloomville is located at Woodlea Town and will be open until February 28

For more information, please visit woodlea.com.au/bloomville/

Tickets can be purchased via https://www.eventbrite.com.au/o/bloomville-36387229023

About Woodlea

Woodlea is a fully integrated master-planned community by Victoria Investments and Properties (VIP) and Mirvac, designed to provide wonderful homes as well as opportunities including employment, education, retail, commercial and community services. Spanning 711 hectares, Woodlea is a major asset for the west, comprising prestigious schools, ‘destination style’ playgrounds, parks and sporting facilities and is home to a large-scale Town Centre with a Coles.

Woodlea is currently home to 8,500 residents and upon completion, will effectively be a ‘mini-city in the suburbs’ with approximately 20,000 residents.

About Sugar Republic

Sugar Republic is Australia’s first pop-up museum. Launching in Melbourne in 2018 (at the former chocolate factory where the Cherry Ripe and Freddo were created), it successfully toured Australia for 2 years prior to COVID, activating in vacant retail spaces, car parks and warehouses and attracting a strong following for its unique blend of art gallery and themed attraction. Created for young adults, millennials and families, this interactive experience encourages its audience to relive the joy of childhood through over-sized food art, crafted nostalgic backdrops and old-school play. 

Other popular installations by the Sugar Republic team have included Christmasland and The Museum of Love, and they recently opened The Sweet Retreat, a sugar-themed Airbnb in Daylesford, Victoria.

MEDIA RELEASE, 31st January 2022
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