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Binny launches Pedigree Chums collection

Introducing Binny’s latest collection ‘Pedigree Chums’

Founder Belinda ‘Binny’ Watson started her women's clothing brand working out of a garage, in Bondi 14 years ago. 

If you know Binny personally, you would know that she has always had a dog. 
Wally, GinGin, Dibsy, Louis and now two special Spoodles, Ink and Frog

Wagging tails, early morning cold nose wake-ups, scratching, barking. Worried little faces pressing close if they know something is wrong. Chasing kangaroos, cockatoos and jumping on everyone in the office, preferably those with white pants on! These are Binny's version of meditation, self care, time out. 

We figure you are either a dog person or you are not. Dog people, get each other. So we made these jumpers just for you.

We walk the walk with them, we talk the talk with them. They make us morning people, happy people and social people. Our Spirit Animals.

We have made gorgeous 100% French Terry lightweight cotton crew neck Sweaters, to wear some of your favourite dog breeds on your sleeve (or heart). 

Dog breeds include Jack Russell, Oodle, Dachshund, Labrador, Golden Retriever, Frenchie and Vizsla.
And dare we mention something there for the crazy cat ladies too!

Price & Where to Buy

RRP: $139.00 each from

Pre-orders are closing October 5.

You can follow Binny on Facebook at and also on Instagram @binnywear

MEDIA RELEASE, 14th September 2021

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