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Variety's Petember 2021 Charity Fundraiser - September 1-30

Paws Up for Dress Ups for Good!

Petember - Australia’s biggest charity doggie dress-up competition is back this September. 

This special event is calling all dog fashionistas and their “hoomans” to get dressed for good - raising funds and awareness for assistance dogs for kids in need. 

Four-legged SuPAW heroes from across the country will take on weekly costume challenges in a bid to win prizes and score themselves special treats along the way.

A new dress-up theme will be announced each week, challenging pets and their owners to show off their PAWsonality and compete for a prize.

Petember is all about good dogs doing good

We want to see as many furry friends as possible out there getting dressed up and spreading the word!

Assistance dogs can be a lifeline for children with a range of conditions. Variety, the Children’s Charity fund assistance dogs for kids with Autism Spectrum Disorder, Sensory Processing Disorder, Anxiety and Epilepsy. 

To train and place an Assistance Dog can cost up to $40,000!

The themes for Petember 2021 are:

  • Red PAW-Pet - Dress to impress and bring on the pupparazi - show us your best bouji red carpet realness!
  • SPAWty Spice - The Ruff-eree is in the building! Dress as your favourite sports team or stars to WIN!
  • Pup Stars - Do you love a howling good time with your favourite songs? Dress as your best pop star and strut your stuff!
  • Spooky Pooches - We all know our dogs will never ghost us but this week we're saying BOO! Bring your scariest looks ready for Halloween!


Over $5,000 in PAWrizes from Schmackos and FuzzYard are up for grabs.

Registrations are now open.

Sign up online at to show us your PAWparation outfits and start raising funds and awareness to earn awards including a special Petember bandana.

​Anyone who signs up before 31 August goes into the running for a $150 FuzzYard voucher!

You can follow Petember on Facebook at 
and on Instagram @VarietyPetember

MEDIA RELEASE, 10th September 2021

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