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Raise a Guide Dog Campaign - June 2021

Jump on board the ‘Raise a Guide Dog’ Campaign in June

In collaboration with Guide Dogs, PETstock Assist aims to raise $100,000 in June to support the annual Raise A Guide Dog: Change A Life campaign.

Through this donation, PETstock Assist will help raise and train two Guide Dogs for two eager Australians waiting to be matched with new guiding companions.

PETstock Assist has been a proud partner of Guide Dogs since 2014, helping Australians with low vision or blindness find their own sense of freedom to live the life they want.

PETstock Assist Charity and Events Lead Jessica Curtis said it was important for everyone to have the ability to move independently and safely through their day-to-day life, no matter their age or level of vision.

“Thanks to our generous network of retail partners, we’re able to support programs that are making a positive difference to the lives of children or adults with low vision or blindness across the country,” Jessica said.

“Not only do we hope to raise vital funds that will go towards training puppies into life- changing Guide Dogs, but also raise awareness of the work of Guide Dogs and educate the public on how they can contribute and show their support.

“That’s why we’re asking not only our community of pet parents, but anyone that wants to help people with blindness or low vision lead safe and independent lives, to join in our
mission in raising $100,000 for Guide Dogs this month.”

Guide Dogs Australia CEO Group Michael Kightley said the partnership with PETstock Assist and the ongoing support of the community was essential in making a real difference to the lives of so many Australians living with low vision or blindness.

“Your support really does change the lives of people right across Australia,” Michael said. “Thanks to you, we provide the sorts of services people need most for everyday living and
independence – whether it’s going to the shops, going to school or work, or even just finding ways to be active and a part of the local community – you make this possible.

“Some people find independence through a trained Guide Dog, while others use tools and technology to assist them. With your help, people of all ages from anywhere around the country can access the best services they need to make their lives better.

“Thank you PETstock Assist and thank you everyone for getting behind us and showing your support to raise a Guide Dog and change a life or two in June.”

PETstock’s retail partners including Boehringer Ingelheim, Mars, Blackmores, Rogz and Kong have all committed to help raise funds and awareness of the ‘Raise A Guide Dog’ campaign.

How you can help:

✔️ Round up your purchase online or in store – every bit makes a difference.

✔️ Donate to PETstock Assist online or via donation boxes in store nationally

✔️ Purchase specially marked products throughout June.

✔️ Visit during June to find out more about how to donate.

About Guide Dog training

It takes almost two years and more than $50,000 to breed, raise, train and place one Guide Dog.

About Guide Dog’s Mobility Services

Guide Dogs provides a range of services to help Australian’s living with low vision or blindness find their confidence and independence.
  • Adult Mobility – training that offers adults everyday skills, such as catching public transport or navigating new environments, to keep them moving with confidence.
  • Children Mobility – training that enhances a child’s independence through safe play and exploring new surroundings with confidence.
  • Guide Dogs Mobility – training that helps someone navigate their daily life thanks to a Guide Dog’s unique skills.

For more information on Guide Dogs' full list of services, visit

For more information on raising funds, sponsoring a guide dog, or volunteering, visit

About PETstock Assist

PETstock Assist is a registered charity committed to making a long-term difference and positive change in the lives of pets and humans through education, awareness and donations. 100% of donations to PETstock Assist are donated to charities that share its mission.

Photography Credit (all) credit: Guide Dogs

MEDIA RELEASE, 3rd June 2021

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