Waverley Mills Launches ‘Tasman Tartan’—A Luxury Collection for You and Your Companion
For the companion who asks for nothing and deserves everything, your living room and your wardrobe are about to get a serious, beautifully coordinated upgrade.
On Thursday, June 18, iconic Australian weaver Waverley Mills officially drops Tasman Tartan – The Latitude of Home, a contemporary interpretation of traditional tartan shaped by the landscape, climate, and quiet pragmatism of Tasmania.
Rooted in over 150 years of weaving heritage, Tasman Tartan reimagines the structure and discipline of classic tartan through a distinctly Tasmanian lens. Drawing on the colours of Bass Strait, Maria Island sandstone, and the subdued tones of a working landscape, the collection reflects a life lived close to the elements — where objects must be both purposeful and enduring.
“This is not tartan as nostalgia,” says Waverley Mills. “It is tartan made for where we are now — practical, honest and considered. At this latitude, things need to work.”
Complete the Look: From Human to Companion
The new collection spans a practical range of wool products, each defined by purpose and material integrity. It moves seamlessly from soft 18-micron scarves for you, to versatile 22-micron bed blankets, and right through to durable 29-micron camp blankets and pet blankets.
Because Waverley Mills is showcasing the matching colours for the Tartan Scarves on their website, you can now effortlessly blend style with your furry best friend, creating a beautifully curated, matching aesthetic at home or out on the road.
Sustainability Meets Sophistication
The Tasman Tartan Pet Blanket beautifully blends sustainability and style with its neat whip-stitch edge. This durable blanket offers your furry friend unparalleled comfort, for home or on the go—so that they can be wherever you are.
Woven from a robust but soft 29-micron Merino wool blend, it is soft enough to cosy up with inside, yet durable enough for everyday adventures. Its inverted darker tones are forgiving of muddy paws, making it as functional as it is heritage-focused.
While these breathtaking pieces look right at home in high-end architecture, capturing the campaign required a bit of a creative pivot. The main collection was shot at a stunning Bruny Island residence; however, as a strictly "pet-free environment," the team had to take the oodle and the pet blankets on a separate road trip to capture these candid, cosy moments.
The Story Behind Waverley Mills Recycled Wool
At the heart of the pet blanket is a profound commitment to circular craftsmanship. Pure wool offcuts and ends are shredded, spun, and blended with Australian Merino wool to make a signature recycled yarn. In these pet blankets, these threads are woven together in their natural state, letting each speckle of the recycled fibres shine.
Each thread is unique, creating a beautiful, variegated blanket with a story to tell.
The Specifications
Composition: 80% New Australian Wool, 20% Recycled Wool
The Micron Breakdown: Robust 29-micron Merino wool—engineered for durability while remaining soft to the touch.
Weave & Finish: Classic herringbone weave with a beautifully finished whipped / blanket stitch edge.
Dimensions: 110 x 158 cm / 43 x 62 inches
Colourway Palette: Cool blues (Straits Blue) and naturals (Maria Tan), designed to perfectly complement the human Tartan Scarves range.
Easy Care: Cold hand wash or dry clean only—or better still, just air out on the clothesline once a week.
Provenance: Proudly designed and made in Tasmania, Australia.
How to Shop the Launch
Ready to treat yourself and your best friend to the pinnacle of Australian-made comfort? The entire collection goes live today! Explore the matching human ranges and secure your pet blanket via the official launch link.
RRP: $199 (Pet Blanket) at www.waverleymills.com
❄️ ICYMI: THE WINTER COMFORT HUB ❄️
Staying home to stay warm this season? Check out our ultimate winter survival guides to keep your companion safe and cosy:
- 🧥 The Ultimate Winter Warmers Guide: From therapeutic warming mats and local Melbourne streetwear to weather-proof raincoats and Waverley Mills' signature recycled wool collection, we’ve rounded up 17 premium picks for every routine and budget. Read the Guide →
- 🩺 Senior Pet Winter Health Alert: Is your older dog just "slowing down," or are they in pain? Learn how to spot the hidden signs of canine arthritis and cognitive decline (CCD) aggravated by the winter chill. Read the Article →
- 🍲 Is Your Comfort Food Toxic? As we turn on the slow cookers and ovens, Lort Smith shares a vital warning about hidden kitchen dangers. Read up on the top 10 winter culprits (like gravy, stuffing, and rich roasts) and get safe, vet-approved swaps for your pup! Read the Warnings →
