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Annual Awards Program Recognises the Most Outstanding Products in the Global Pet Industry
Super Feedy, the Australian-pet brand reimagining how dogs eat at home and on the go, has been awarded ‘Travel Feeders/Waterers Product of the Year’ at the prestigious 2025 Pet Innovation Awards.
Recognised for its multifunctional design and real-world impact, the brand’s flagship 4-in-1 Slow Feeder Dog Bowl stood out among more than 2,500 global nominations across North America, Europe, and the Asia-Pacific.
Designed to solve common mealtime challenges, the award-winning bowl features four integrated functions in one travel-ready product:
Designed to solve common mealtime challenges, the award-winning bowl features four integrated functions in one travel-ready product:
✔️ Slow Feeder Bowl to reduce fast eating and bloating
✔️ Reversible Lick Mat for calming enrichment
✔️ Food Prep & Storage Bowl with a secure lid
✔️ Portable Travel Bowl for feeding on the go
Whether at home, on a road trip, at the park, or camping, Super Feedy’s 4-in-1 design offers dog parents a safer, more versatile, and mess-free way to feed their pups—wherever life takes them.
“This award means everything to us—not just because it celebrates design, but because it validates the very problem we set out to solve. Super Feedy was born from our own dog’s struggles with fast eating, bloating, and frustrating bowls that made mealtime stressful, especially when travelling.
Being named Travel Product of the Year shows that dog parents everywhere are craving safer, simpler, and more thoughtful ways to feed their dogs, wherever life takes them.
“Our 4-in-1 bowl is more than a product—it’s a commitment to healthier, calmer, and more connected mealtimes for dogs and the people who love them.” — Ryan O’Neill Fong, CEO & Founder, Super Feedy
Born out of a personal need when Ryan’s Labrador, Belle, struggled with bloating and fast eating, Super Feedy was developed in Melbourne to address the shortcomings of traditional slow-feeder dog bowls—those that were too flimsy, ineffective, too small, or too frustrating to use.
Today, Super Feedy is trusted by dog owners around the world and proudly recommended by Canine Arthritis Management (UK).
“Super Feedy’s 4-in-1 Slow Feeder Bowl delivers on all fronts—functionality, durability, usability, and design,” said Travis Grant, Managing Director of the Pet Innovation Awards.
“It’s a thoughtfully designed, beautifully executed solution that solves a real problem for pet owners who are constantly balancing enrichment, nutrition, and convenience.
We’re proud to recognise Super Feedy as a standout in travel-friendly feeding innovation.”
About Super Feedy
Super Feedy is an Australian-born pet brand on a mission to make mealtimes healthier, calmer, and more enriching for dogs everywhere. Designed by dog owners and approved by veterinarians, our innovative 4-in-1 Slow Feeder Dog Bowl addresses common feeding challenges such as bloating, rapid eating, and mess—at home or on the go. Built on values of function-first design, pet wellbeing, and real-life practicality, Super Feedy is reimagining how we nourish and connect with our dogs at mealtime. Learn more about our award-winning bowl and commitment to better feeding at superfeedy.com
About the Pet Innovation Awards
Part of the Independent Innovation Awards organisation, the Pet Innovation Awards honour the most outstanding and innovative companies, services, and products in the global pet industry. For more information, visit petinnovationawards.com
MELBOURNE, AUSTRALIA | AUGUST 7, 2025
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