Think your rescue dog has what it takes to be famous? The RSPCA Lottery – a charitable lottery dedicated to supporting animal welfare – is on the hunt for one very special doggo to become the official face of the RSPCA Lottery. And your four-legged legend could be it.
Launched today, the national call for entries is open to rescue dogs with personality, charm, and a story to tell. While the winner will receive a $1,000 Pet Prize Pack, ultimate bragging rights, and star across RSPCA Lottery promotions nationwide, it’s all in support of a bigger cause: raising vital funds to help animals in need.
In the past year alone, more than 81,000 animals have received care through the RSPCA – care that’s been made possible in part thanks to the RSPCA Lottery, which has quickly become one of the organisation’s most impactful fundraising programs since its launch in 2024.
“Behind every rescue dog is a story of hope, resilience and a second chance,” said Kirsty Moore, RSPCA National Lottery Manager. “We know our supporters care deeply about the animals we help, and this is a chance to spotlight the heart behind every ticket sold. We’re excited to find a rescue dog that can proudly represent the RSPCA Lottery and showcase the impact of giving animals a second chance.”
Got a rescue with star power?
Whether they’re cheeky, charming, or bursting with personality, if your dog was adopted through a rescue group or shelter and has a story to tell, the RSPCA wants to hear it. The more quirky, endearing, or ug-dorably unforgettable, the better!
The winning dog will become the starring face of the RSPCA Lottery, receive a $1,000 Pet Prize Pack, and earn bragging rights as Australia’s most loveable lottery ambassador.
Entries are now open.
Aussies nationwide can enter on Facebook or Instagram by uploading a photo or video of their rescue dog and sharing why they deserve the spotlight as the star of the RSPCA Lottery. Entries close midnight, Thursday 28 August 2025, and the winner will be revealed in October 2025.
Visit RSPCA Lottery for full details and terms.
Visit RSPCA Lottery for full details and terms.
The RSPCA Lottery is a national initiative led by RSPCA Queensland, with funds supporting RSPCA operations in every state and territory across Australia. Importantly, funds raised in each region stay local – helping animals in that area get the care they need. Launched to fund life-changing support for animals in need, the refreshed program now includes six major draws each year, plus 64 bonus draws exclusively for Pet Supporters Club members. Every $10 ticket helps provide essentials like food, shelter, and medical treatment for animals waiting for a second chance. To learn more or buy tickets, visit rspcalottery.com.au.
MEDIA RELEASE, 14th August 2025
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