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Company of Animals is proud to announce that its Baskerville Classic Basket Muzzle has been awarded Best New Dog Product at the Just For Pets Conference 2025.
The accolade carries particular weight within the industry, as the award was voted on directly by the independent Just For Pets stores in attendance, representing the voice of nationwide frontline retailers who know their customers’ needs best.
As Australia’s largest network of independent pet retailers, Just For Pets unites almost 60 locally owned and operated stores under one brand, supporting members with training, supplier partnerships, marketing initiatives, and access to leading new products.
About the Just For Pets Network & Conference
As Australia’s largest network of independent pet retailers, Just For Pets unites almost 60 locally owned and operated stores under one brand, supporting members with training, supplier partnerships, marketing initiatives, and access to leading new products.
The annual Just For Pets Conference is a cornerstone event for the trade, providing unrivalled opportunities for retailer – supplier collaboration, education, and product evaluation.
Baskerville Classic Basket Muzzle: Innovation Meets Functionality
Redesigned with an advanced Thermoplastic Rubber (TPR) basket construction, the new Baskerville Classic Muzzle is four times stronger than the traditional plastic variant yet remains lightweight. Its ability to be reshaped in hot water ensures a custom fit per dog, delivering both comfort and durability.
Baskerville Classic Basket Muzzle: Innovation Meets Functionality
Redesigned with an advanced Thermoplastic Rubber (TPR) basket construction, the new Baskerville Classic Muzzle is four times stronger than the traditional plastic variant yet remains lightweight. Its ability to be reshaped in hot water ensures a custom fit per dog, delivering both comfort and durability.
Key welfare-driven features include:
✔️ Basket design that allows dogs to pant, drink, and play freely.
✔️ An anti-scavenging guard insert to prevent ingestion of harmful items such as food scraps, stones, wildlife, and coprophagia, while also aiding post-surgery care.
✔️ Enhanced padded nose protection and a secure easy-to-adjust neck strap for improved comfort.
Of particular importance in Australia, the Baskerville Classic Muzzle also helps protect dogs against accidental ingestion of 1080 baits, a common concern for pet owners in rural and regional areas.
Megan Nolan, Country Manager APAC, Company of Animals, said: "We are honoured to receive this recognition, especially knowing it was voted on by Just For Pets stores. These retailers are at the heart of our industry, and their endorsement demonstrates the genuine demand for practical, welfare-first solutions like the Baskerville Classic Muzzle. This award reinforces our ongoing commitment to innovation and supporting the needs of both dogs and their owners."
Why the Baskerville Classic Stood Out
In a competitive showcase of new products, the Baskerville Classic’s combination of strength, comfort, and practical welfare benefits resonated strongly with Just for Pets retailers.
Of particular importance in Australia, the Baskerville Classic Muzzle also helps protect dogs against accidental ingestion of 1080 baits, a common concern for pet owners in rural and regional areas.
Megan Nolan, Country Manager APAC, Company of Animals, said: "We are honoured to receive this recognition, especially knowing it was voted on by Just For Pets stores. These retailers are at the heart of our industry, and their endorsement demonstrates the genuine demand for practical, welfare-first solutions like the Baskerville Classic Muzzle. This award reinforces our ongoing commitment to innovation and supporting the needs of both dogs and their owners."
Why the Baskerville Classic Stood Out
In a competitive showcase of new products, the Baskerville Classic’s combination of strength, comfort, and practical welfare benefits resonated strongly with Just for Pets retailers.
From vet visits and public transport safety to scavenging prevention, post-surgery recovery, and critical protection against 1080 baits, the muzzle offers retailers a highly versatile solution with broad customer appeal.
Price & Where to Buy
RRP: $19.95-$37.95 at www.justforpets.com.au
About Company of Animals
Founded in 1979, Company of Animals pioneers humane pet training and behaviour-management solutions. With a deep commitment to animal welfare, the company develops products that equip owners and professionals alike to foster safer, happier, and more balanced relationships with pets. The Baskerville range continues this legacy by offering safe, effective, and user-friendly tools including the award-winning Classic Basket Muzzle.
About Company of Animals
Founded in 1979, Company of Animals pioneers humane pet training and behaviour-management solutions. With a deep commitment to animal welfare, the company develops products that equip owners and professionals alike to foster safer, happier, and more balanced relationships with pets. The Baskerville range continues this legacy by offering safe, effective, and user-friendly tools including the award-winning Classic Basket Muzzle.
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