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IKEA is launching UTSÅDD, a collection for dogs and cats from April 2024
The IKEA lively pet collection was developed based on research on the daily life, behaviours and preferences of dogs and cats at home. The collection focuses on four different activities: eat, sleep, play and hide.
Made with products and materials that are affordable, easy to clean, resistant to everyday use and blend seamlessly into any home, UTSÅDD will be available in store and online, across Australia this April 2024.
Cats and dogs are an integral part of the life of many Australians. More and more Aussie families choose to welcome four-legged, furry members and, like their human relatives, they have needs to be met.
“At IKEA, we believe that pets are family. Our goal was to develop a collection of products that our cats and dogs love and that their human parents can feel good about and truly enjoy having as part of their home,” says Julia Rosenberg, Product Design Developer at IKEA of Sweden AB.
UTSÅDD was developed around the four most common activities that cats and dogs carry out around the home – eat, sleep, play and hide.
The collection is designed to make these activities enjoyable and easy to manage for both pets and humans.
- Colourful food bowls help minimise messes during mealtime. The bowls are ceramic and, therefore, heavier, and less likely to move around. They also come in multiple sizes and are dishwasher- and refrigerator-safe.
- A soft blanket and cushy beds help provide comfort and reduce anxiety during snooze time while blending seamlessly into the home. They come in different options, materials and sizes, and are water-repellent and machine-washable.
- Bone-shaped toys invite to hours of fetching, chewing, and searching for treats. The toys, which are made from natural rubber and fabric, were carefully designed to be durable and robust, yet gentle on teeth and gums.
- Rattan-made house and dog beds makes hiding and sleeping deliciously cosy for cats and dogs, and a style-approved addition to any space.
Prioritising safety
Pet safety was considered and prioritised at all stages of the development of UTSÅDD, and from as many aspects as possible.
“We formulated protocols and risk assessments based on our research, evaluations of previous pet collections, and input from our partner veterinarians and pet product experts. Our protocols include periodic chemical, mechanical and physical safety tests on all UTSÅDD products,” says Julia Rosenberg.
Additionally, all UTSÅDD products carry a label with symbols that aim to provide clear and user-friendly safety messages. These messages state, for example, that the owner should always be present when the pet is using the product, or that a product should be thrown away if it breaks. “We urge customers to read and become familiar with the safety label on UTSÅDD products,” concludes Julia Rosenberg.
The UTSÅDD collection will be available across Australia in store and online starting in April 2024.
For more information or to view the entire UTSÅDD range, you can visit the IKEA website.
Pet safety was considered and prioritised at all stages of the development of UTSÅDD, and from as many aspects as possible.
“We formulated protocols and risk assessments based on our research, evaluations of previous pet collections, and input from our partner veterinarians and pet product experts. Our protocols include periodic chemical, mechanical and physical safety tests on all UTSÅDD products,” says Julia Rosenberg.
Additionally, all UTSÅDD products carry a label with symbols that aim to provide clear and user-friendly safety messages. These messages state, for example, that the owner should always be present when the pet is using the product, or that a product should be thrown away if it breaks. “We urge customers to read and become familiar with the safety label on UTSÅDD products,” concludes Julia Rosenberg.
The UTSÅDD collection will be available across Australia in store and online starting in April 2024.
For more information or to view the entire UTSÅDD range, you can visit the IKEA website.
MEDIA RELEASE, March 2024
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