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Pet Circle launches Zignature dog food in Australia

Pet Circle, Australia’s largest online pet supplies store, has launched popular US natural dog food brand Zignature in Australia as an exclusive range.

Zignature’s highly palatable, top-quality products are carefully designed by nutritionists and prioritise meat first, grain-free options. The minimal ingredient recipes are behind the US brand’s increasing success, with the unique formulas tackling typical food sensitivities seen in dogs.

Pet Circle Head Vet Dr Tegan Lever said, “Designed for rotational feeding, each Zignature recipe has a similar nutrient profile and contains a different protein source to keep your dog's menu varied and fresh. 

It’s a great choice for dogs who may suffer from food sensitivities with all products free from chicken, corn, wheat, soy and potatoes, offering low allergen, low-glycemic nutrition.”

Following Zignature’s meat-first philosophy, red meat, poultry or fish are always the main ingredient. 

The different protein sources available, including TurkeyDuckLambKangarooTrout and SalmonWhitefish and Zssential Multi Protein, offer dog owners the option to rotate between them, which could help to reduce the risk of food allergies or sensitivities developing from over exposure.

To ensure a high-quality, nutritious, and delicious meal for your four-legged friend, Zignature carefully selects its ingredients in its formulas and all ingredients are thoughtfully sourced from around the world: Turkey, Salmon, Trout, and Whitefish comes from the United States; Duck from the picturesque coasts of western France; Lamb from the rich farmlands of New Zealand; and Kangaroo from Australia.

Zignature also uses low glycemic carbohydrates such as chickpeas, peas, oats, millet or quinoa to provide needed fibre.

The Zignature range currently available at Pet Circle includes Dry Dog Food, with Original for larger dogs and Small Bites for smaller breeds, and delicious Ziggy Bar Treats, which are packed full of protein to complement the dry food range.

Price & Where to Buy:

RRP: from $10.53 (Ziggy Bar Treats* - 340g); from $15.75 (Original* - 1.8kg); from $17.50 (Small Bites* - 1.8kg)
* the price will vary depending on the formula / bag size chosen

To explore the Zignature range at Pet Circle, visit

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