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Amazon Australia launches Pet Profiles

Calling all paw-rents: Amazon Australia launches ‘Pet Profiles’ with a nationwide pet look-alike competition 

Amazon Australia announces a competition to find the pet and paw-rent duo that look most alike to be the face of Amazon Pet Profiles, with judge Georgia Love selecting one lucky pet to win a $1,000 Amazon gift card and their moment in the spotlight as the face of Amazon Pet Profiles.

Amazon Australia has today launched Pet Profiles, a feature which makes it even easier for Aussies to take care of their furry friends. From today, Aussie pet owners can create a Pet Profile on Amazon.com.au, providing them with personalised product recommendations and discounts on pet related items. Eligible customers will receive $10 off their next eligible purchase over $30 after creating a Pet Profile, and a gift in their pet’s birthday month.

Matt Furlong, Amazon Australia Country Manager said, “Aussies love their pets so we are excited to give Australian pet owners another way to demonstrate the love that they have for them. With the launch of Pet Profiles, Amazon Australia is hoping to make it easier for pet owners to find product recommendations personalised to the needs and preferences of their pets. This is just another way for Aussies to spoil their pets and access savings in doing so.”

To celebrate the launch of Pet Profiles, Amazon Australia has partnered with pet lover and media personality Georgia Love  to find the face of Amazon Pet Profiles. The competition is set to find the pet and paw-rent duo that look the most alike, with the winning pet receiving a $1,000 Amazon gift card, a professional photo shoot to improve on their existing Pet Profile and their moment in the spotlight, with the photos appearing on Amazon.com.au and the pet crowned the face of Amazon Pets Profiles.

Georgia Love, Judge of the Amazon Pet Profiles competition said, “It’s an age old joke that pets tend to resemble their owners, much to the delight of those around them, so I am looking forward to seeing all the competition entries and crowning Australia’s best ‘doggelganger’!

If your pooch looks just like you, or if you know someone whose fur baby looks just like them, be sure to enter yourself and let your mate know about the competition. If I wasn’t a judge, I think I would be in with a chance of winning since I’ve been told that my cat Pawdrey Hepburn looks just like me!”

Owners of cats, dogs, horses, goats, pigs, fish, guinea pigs, reptiles, birds and everything in between can enter the competition on Instagram by posting their best look-alike pet and paw-rent doppelganger pictures using #AmazonPetsAU. To be in with a chance of winning, owners also need to have created an Amazon Pet Profile. The competition is open from today until 23:59 AEST Wednesday, 29th July 2020, when Georgia Love will choose the winner.

To set up a Pet Profile, customers can simply visit Amazon.com.au/yourpets, select their pet type and answer some questions based on breed, age, gender, weight and preferences when it comes to food flavours and types of toys.

Alongside the launch of Pet Profiles, Amazon.com.au continues to expand the existing Pet Supplies offering with hundreds of thousands of products including accessories, beds, travel products, grooming products, toys, care items and food, from brands like Hill’s Science Diet, Pedigree, Supercoat, Greenies and many more.

The continued growth of Amazon Pet Supplies adds to more than 125 million items already available on Amazon.com.au with free delivery available for Prime members on domestic Prime-eligible products.

To find out more about Amazon Australia Pet Supplies and to set up a Pet Profile, visit www.amazon.com.au/pet-win for more information.

Competition entry guide

Step 1 – Snap a picture of yourself and your look-alike pet next to each other. Extra points for creative styling and set ups!

Step 2 – Post your pet doppelganger picture to Instagram using #AmazonPetsAU. Don’t forget to ensure your profile is on public.

Step 3 – Visit Amazon.com.au/yourpets and set up a Pet Profile for your favourite furry friend.

The competition is open from Wednesday 15th July 2020 until 23:59 AEST Wednesday, 29th July 2020, with winners announced shortly after.

About Amazon Prime

Everyone can try Prime and enjoy all of the benefits by signing up for a free 30-day trial (and then $6.99 per month) at www.amazon.com.au/prime. With Prime, members receive free delivery on Prime eligible items, unlimited access to award-winning movies and TV episodes with Prime Video, two million songs ad-free plus thousands of stations and top playlists with Prime Music, unlimited access to over 1,000 e- books and magazines with Prime Reading, free in-game loot and games with Twitch Prime, and more.

Customers who are not Prime members can enjoy free delivery on orders above $39 when shipped by AmazonAU.

About Amazon Australia

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. 
For more information, visit amazon.com/about and follow @AmazonNews.

MEDIA RELEASE, 15th July 2020
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