Put a Ring on it! The proposal Aussies should make this silly season...
Aussies encouraged to make a smart commitment to their prized possessions including their pets!
In the lead up to Christmas, Aussies are being encouraged to ‘Put a Ring on it’ (their homes that is), as the ultimate gesture in securing their most prized possessions.
Inspired by peak proposal season currently in full swing, where nearly 40 per cent of Aussies [1] pop the question in an act of commitment to their partner, Ring, leader in smart home security, is encouraging us to prioritise our commitment to our most valued items in our home – whether we own or rent.
Homes will likely be left unoccupied this upcoming holiday season as one-in-three Australians are ready to embrace out-of-home activities such as travel and social events despite cost-of-living pressures, with a quarter (26%) having made travel plans and a fifth (19%) being away from home more frequently attending social engagements.
Homes will likely be left unoccupied this upcoming holiday season as one-in-three Australians are ready to embrace out-of-home activities such as travel and social events despite cost-of-living pressures, with a quarter (26%) having made travel plans and a fifth (19%) being away from home more frequently attending social engagements.
With an influx of parcel deliveries as Aussies spend on gifts for their loved ones, and an uptick in home break-ins over the last year, two-thirds of which involve personal item theft [2], the stakes around protecting our valuables this time of year are at their highest.
An Australia-wide poll by Ring* has revealed Aussies are feeling vulnerable about the safety of their most valued and prized possessions as the holidays approach, due to less time spent at home. A vast majority of Australians (84%) are willing to invest in protecting the things they love.
Renowned science communicator, astrophysicist, author and proud pet dad, Matt Agnew, shares this sentiment, spending increasing amounts of time away from home and having experienced a home break-in himself.
An Australia-wide poll by Ring* has revealed Aussies are feeling vulnerable about the safety of their most valued and prized possessions as the holidays approach, due to less time spent at home. A vast majority of Australians (84%) are willing to invest in protecting the things they love.
To demonstrate his commitment to the things most important to him, Matt has put a Ring on it (his home) for peace of mind his beloved furry companion, Pluto, and his prized scientific apparatus are safe while he is away.
“This is a commitment that matters. With my social engagements and travel plans ramping up this time of year, I won’t leave anything to chance. Investing in an easy-to-install smart and connected security solution like Ring, is one of the easiest commitments I’ve ever made – to my beloved Pluto, my DSLR camera with its amazing lens for taking long exposure astrophotography and my peace-of-mind. It’s a no-brainer and a commitment I encourage all Aussies to make this proposal season.”
“This is a commitment that matters. With my social engagements and travel plans ramping up this time of year, I won’t leave anything to chance. Investing in an easy-to-install smart and connected security solution like Ring, is one of the easiest commitments I’ve ever made – to my beloved Pluto, my DSLR camera with its amazing lens for taking long exposure astrophotography and my peace-of-mind. It’s a no-brainer and a commitment I encourage all Aussies to make this proposal season.”
Passports, Pets and Parcels: Prized possessions worth protecting
More than half (53%) of all Australians have added some extra security measures ahead of the holiday season to protect their valuables and deliveries ahead of the holiday/Christmas season, with close to a third (31%) expecting more deliveries to their home leading up to the holidays.
For most though, securing important documents, like passports and birth certificates, is the most important thing to protect when they are not home (58%), followed by sentimental items (45%) and pets (38%).
The Cost of Commitment: How much will we pay to protect the things we love?
Matt is one of the 16.6 million** Australians willing to invest in protecting the items they love at home with one-in-five (21%) Aussies saying they are happy to pay “as much as it takes” on protection measures. One-in-three (27%) are willing to pay between $100 to $300 which could be as much as $530 million and $1.6 billion^ nationally to secure their valuables.
From drastic measures like buying a guard dog (8%) to installing security cameras (34%), mounting sensor lights (23%) or installing a smart doorbell (22%) Aussies’ commitment is firm. For the 47 per cent of Aussies who have not installed security cameras, almost half cite cost (49%) while one-in-five (22%) believe it is overkill and are not concerned about security.
Mark Fletcher, Ring Managing Director, Australia says, “We’re about to hit peak busy season, and the ability to keep a vigilant and watchful eye on our most prized irreplaceable possessions, pets, and loved ones will be tested.
Matt is one of the 16.6 million** Australians willing to invest in protecting the items they love at home with one-in-five (21%) Aussies saying they are happy to pay “as much as it takes” on protection measures. One-in-three (27%) are willing to pay between $100 to $300 which could be as much as $530 million and $1.6 billion^ nationally to secure their valuables.
From drastic measures like buying a guard dog (8%) to installing security cameras (34%), mounting sensor lights (23%) or installing a smart doorbell (22%) Aussies’ commitment is firm. For the 47 per cent of Aussies who have not installed security cameras, almost half cite cost (49%) while one-in-five (22%) believe it is overkill and are not concerned about security.
Mark Fletcher, Ring Managing Director, Australia says, “We’re about to hit peak busy season, and the ability to keep a vigilant and watchful eye on our most prized irreplaceable possessions, pets, and loved ones will be tested.
Ring really is the ultimate smart home security choice for protecting what matters most at home, offering unmatched value for money, convenience, security, and connectivity for daily peace-of-mind to Australians. Just as we put a ring on our loved ones to reaffirm our commitment, we urge Aussies to put a Ring on the things they love at home, the convenient commitment for the ultimate protection.”
Ring’s top tips for peace of mind when you’re away from home:
✔️ Ensure Home Safety Before Your Departure: While it may appear straightforward, it's essential to double-check all windows and doors are securely locked before heading on holiday.
✔️ Adjust Recurring Deliveries: To prevent your home from appearing vacant during extended absences, consider rescheduling regular subscription deliveries such as milk or newspapers. If unexpected deliveries occur, having a Ring
✔️ Video Doorbell is an easy way to instruct the delivery person to place the package in a secure location.
✔️ Remote Monitoring of Security Cameras: Consider installing a smart security system which enables you to access and review footage from your Ring devices directly on your smartphone, regardless of your location.
✔️ Create the Illusion of Occupancy: Consider implementing timer settings not only for your lights but also for sound.
✔️ Having your radio turn on at various points throughout the day can give the impression that someone is at home.
Ring offers homeowners peace of mind, knowing their home and loved ones are fully protected.
Ring offers homeowners peace of mind, knowing their home and loved ones are fully protected.
Price & Where to Buy:
Starting at just $79 for the Ring Indoor Camera and offering accessories such as a No-Drill Mount for the Ring Doorbell, Ring delivers exceptional value and convenience for homeowners and renters alike.
For a full list of products available in Australia, visit https://ring.com/au/en.
About Ring
Since its founding in 2013, Ring has been on a mission to make neighbourhoods safer. From the video doorbell to the DIY Ring Alarm system, Ring’s smart home security product line offers users affordable whole-home and neighbourhood security. At Ring, we are committed to making home and neighbourhood security accessible and effective for everyone – while working hard to bring communities together. Ring is an Amazon company. For more information, visit www.ring.com. With Ring, you’re always home.
* About the research
The research was commissioned by Ring and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,021 Australians 18+. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 9 and 13 November 2023. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.
** Figure based on 84% of survey respondents weighted against the latest adult population figures from the ABS.
^ Figure based on a calculation of the 27% of population who are willing to spend between $100 and $300, which equates to 5.3 million using latest adult population figures from the ABS.
[1] BBC article, released 5th December, 2018
[2] Crime Victimisation, Australia, 2021-22 financial year by the ABS, released 22 February, 2023.
About Ring
Since its founding in 2013, Ring has been on a mission to make neighbourhoods safer. From the video doorbell to the DIY Ring Alarm system, Ring’s smart home security product line offers users affordable whole-home and neighbourhood security. At Ring, we are committed to making home and neighbourhood security accessible and effective for everyone – while working hard to bring communities together. Ring is an Amazon company. For more information, visit www.ring.com. With Ring, you’re always home.
* About the research
The research was commissioned by Ring and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,021 Australians 18+. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 9 and 13 November 2023. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.
** Figure based on 84% of survey respondents weighted against the latest adult population figures from the ABS.
^ Figure based on a calculation of the 27% of population who are willing to spend between $100 and $300, which equates to 5.3 million using latest adult population figures from the ABS.
[1] BBC article, released 5th December, 2018
[2] Crime Victimisation, Australia, 2021-22 financial year by the ABS, released 22 February, 2023.
