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With thousands of homeless pets waiting to meet their new families in Australia, a fast track to adoption has been identified by Mars Petcare and Dr Chris Brown, Australia's favourite vet, TV personality and author.
In 2018, social media is allowing animal rescue centres to reach more people than ever before – and the perfect pet profile picture is emerging as a critical factor to aid adoption.
Dr Chris Brown has photographed animals around the world, from Bondi beach to the African savannah – and he’s sharing his secrets behind what makes the perfect shot, as well as a few of his personal favourite pet portraits, like these shots of Reg - his four-year old Kelpie.
“Pet homelessness is a big problem in our country. There are thousands of pets waiting a long time to be adopted and we need to look at new ways to help move things along. Showcasing pets online is the best way to get their furry faces in front of millions of people and learning how to take a great photo is not as hard as you may think.
I am excited to pass on some of my best photography tips, published on the Pet Positives Hub, to assist in helping centres find new homes for their furry friends” said Dr Chris Brown.
“First, be patient. You’re only after one look or even one lick. Go in with an open mind about what you’re after and I guarantee they’ll flash you a glance when you least expect it…so be ready.”
PetRescue, Australia’s most visited charity website, is deeply aware of the impact appealing photography has on finding new homes for their animals, witnessing numerous adoptions happening soon after a pets improved pictures have been published online.
"Thousands of pets are listed for adoption on the PetRescue website each year, and they are all equally deserving of a good home. Capturing a pet’s personality on camera can be tricky, but it’s so important - the photo is the first thing people notice when looking for a pet online. For rescue pets, their profile photo is their ticket to the hearts and homes of potential adopters, so it’s absolutely worth investing the time and effort to get it right.” said Vickie Davy, co-founder and joint CEO of PetRescue.
Supporting International Pet Homelessness Day is just one way that Mars Petcare is committed to Keep Australia Pet Friendly.
For those who want to know more about Mars Petcare’s tools and resources to Keep Australia Pet Friendly, please visit www.petpositives.com.au/tools-and-resources/
About PetRescue
PetRescue is a national animal welfare charity with a vision of a future where every pet is safe, respected and loved. By using technology to drive social change and building strong industry relationships with some of Australia’s biggest brands, every month they’re able to help save the lives of thousands of rescue pets. They deliver a free pet search and adoption services to thousands of Australians visiting the PetRescue website every day in search of a new family member.
About Mars Petcare
Mars Petcare is a diverse and growing business with 75,000 Associates across 50+ countries dedicated to one purpose: a better world for pets. With 75 years of experience, their portfolio of almost 50 brands serves the health and nutrition needs of almost half the world’s pets.
MEDIA RELEASE, 16th August 2018
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