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IdPet Launches Customisable Personalised Pet Harness

Leading Australian personalised pet products business, IdPet.com.au, has launched the world's first pet harness product that offers full customisation and enhanced fur-friend comfort.

IdPet's new Personalised Pet Harnesses are the first in the world pet accessories market to incorporate a personalised and interchangeable chest plate with adjustable cross back straps for improved neck and chest comfort during car trips or local walks.


With pet harnesses evenly distributing force across the pet's upper body and taking strain off the more delicate neck area, pet harnesses are becoming the accessory of choice for many dog owners.

IdPet Personalised Harness - Candy Hearts
In addition, pet harnesses can be used to safely secure pets during road trips. Sadly, the RSPCA reports that around 5,000 dogs each year are injured or killed in Australia as a result of falling from a moving vehicle.

With pet safety being of paramount importance, IdPet's Personalised Pet Harnesses include an attachable 'D' ring to tether the harness to the car seat to ensure ultimate pet safety during any road trip.


Petpreneur and founder of IdPet.com.au, Katrina Thomson, says that Australia's dog lovers enjoy the creativity of specially designing their pet's accessories. "The marriage between form and fashion in pet accessories is something that pet parents have wanted for a very long time."

"We're so excited to be the first in the world to offer a fully customisable, personalised and interchangeable pet harness that present safety benefits, but also shows that you are a proud pet-parent with an eye for what your dog needs and expresses their personality," Ms Thomson explained.

"After a lot of research and testing, we've developed our personalised pet harnesses to add a bit of personality to the accessories that our pets wear every day.We can't wait to see fur-kids around the globe strutting their new IdPet Pet Harnesses: personalised and custom-made just for them."


IdPet Personalised Pet Harness Features:
Max wears Lumberjack Print (Oatmeal)

  • Fully customisable
  • Interchangeable soft chest fronts
  • Adjustable cross back straps for neck and chest
  •  Easy quick release buckle opening and step in
  • Washable
  • Reflecting edges for night walking
  • Attachable 'D' ring for leash or car
  • Available in various sizes
  • Made for comfort for dogs
Available in a range of sizes to suit every dog breed from Chihuahuas (XS) to Dogue de Bordeaux (XXL), these new harnesses are a must-have for every furkid.

RRP: $49.95 to $64.95 from www.idpet.com.au


Additional interchangeable soft chest plate to swap when needed is $24.95. 

MEDIA RELEASE 20/02/2018
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